Posts tagged with Hub Content


A guide to maximizing the impact of internal linking

Let's start with an internal link. 

So, here's why internal linking is important.

But how should one go about internal linking, ensuring the maximum benefit for users and best visiblity in search engines?

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Is hub content the real hero?

The client all-agency planning table is getting to be a friendlier place, now that integrated campaigns and calendars are a must-have on brand marketing shopping lists.

But while the more commercial one-liners – sales, offers and new collections – are the lifeblood of PPC and email campaigns, it’s in the meatier stories that digital marketers should invest content and social budget.

The newsworthy collections, collaborations and brand story narratives are what hold it all together.