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Posts tagged with Huffington Post

Huffington Post wants to add paid tweets to its articles. Will advertisers bite?

The Huffington Post is hoping to augment its impressive traffic numbers with some sponsored posts on the site. But rather than direct advertorial, HuffPo is betting that brands will be willing to pay to enter the fray of Twitter commentary underneath HuffPo articles.

According to AdAge:

"The Huffington Post has started offering marketers the ability to inject their own paid comments among reader comments and place paid Tweets among the live Twitter feeds the site assembles around news subjects and events."

As with much of advertising, the success of this endeavor depends mostly on tone. And advertiser interest.

3 comments

Bloomberg's Federal Reserve lawsuit highlights the importance of news organizations

In the debate over the future of journalism, there are some who argue that stodgy old news organizations aren't necessary. Leaner and meaner ventures can take on the same burdens. Citizen journalists and bloggers are capable journalists.

But a victory for Bloomberg LP in a lawsuit against the United States Federal Reserve highlights the importance of having large news organizations.

0 comments

HuffPo founder: subscription business model is for porn only

Arianna Huffington, founder of The Huffington Post, is a poster child for 'new media'. But a poster child does not an expert make.

On stage at AllThingsDigital's D7 conference, she made one of the most ill-informed comments I've heard in a while: subscriptions are only a good idea for porn sites.

15 comments

Can the model behind the HuffPo's new venture keep journalism afloat?

As newspapers continue the struggle to adapt and survive in a digital world, just about everyone in the business is trying to figure out how to make journalism a profitable exercise in the 21st century, especially online.

Charging for content is back in vogue, but charging for valuable content that publishers have foolishly devalued through ad-supported business models that don't look so great today is a tough proposition.

1 comment

The 25 most valuable blogs are...

As blogs have gained in prominence as sources of news and information, the value of the most popular blogs has become a subject of much talk.

Some blogs, such as The Huffington Post, have been funded to the tune of millions of dollars by investors who believe that they're the next big media companies.

2 comments