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Tone of voice (ToV) is extremely important when you’re trying to build a distinctive brand. It’s the personality of your business. The thing people will remember you by.
One way to to have a memorable ToV is to be funny, but there aren’t many brands who can consistently pull it off without subsequent cringing on the audience's part.
In this post I’m going to cover four that can.
We so very rarely see quirky or 'marmite' video creative where brands are perceived to be taking a risk.
That's especially true in the holiday period, when most brands tend to sprinkle some glitter over their ad campaigns, or add some warm humour (daft at a push, e.g. Lidl).
This is partly why Robert Dyas' new commercial has made such a big impact, with more than 400,000 YouTube views in its first weekend.
Welcome to Econsultancy's anti-format. This is a fun and perhaps unnecessary respite from our best practice research and blog posts.
The big news this week is that Econsultancy's tech team has incorporated a gif retriever into our CMS. This means we will never need cash again.
Enjoy what we've enjoyed this week and please share with your family.
Hi again and welcome to Econsultancy's anti-format; a collection of funnies, curios, the banal and the sublime.
This week features Lego, death metal, Kanye West. Just your average Econsultancy interweb round-up.
When you're done here, please do return to our more serious best practice research and blog posts.
Is it Thursday already? This is Econsultancy's anti-format of random interweb funnies, designed to give you that post-hump-day turbo boost that'll propel you over the hill of the weekend and right through the wooden fence of Monday morning.
Of course, it's all a bit of fun; hyper-extended metaphors and many a pinch of salt.
Once you've finished here, be a dear and dive back into our more pratical best practice blog posts and research.
This week, a few marketing bits and bobs have made it into Econsultancy's anti-format round-up of crazy stuff from the web.
Don't let that deter you good souls from taking a great big draught from our interweb chalice. Drink it down, there's a good boy.
Of course, refer back to our regular blog content and research if you want some serious best practice advice.
This week, Econsultancy's anti-format of useless stuff from the web is as varied as it's ever been.
We travel from the Alsace to Stockton, and meet Nicolas Cage and Larry David, among others.
When you're done here, of course, sip again from the warm broth of our reports and blog.
But for now, stay awhile, for it's so cold outside.
Yes, you've found it, it's Econsultancy's weekly anti-format; a simple roundup of the best tweets, gifs, videos and crazy cr*pola.
Linger here as long as you'd like, before diving back into the cool waters of our more serious blog content and research, ensuring you learn and grow, like the marketing sunflowers you are. You're all so welcome.
It's been a week already, so here's the latest Econsultancy round-up of internet slacker sub-culture.
The Editorial Team spends a fortune on salted peanuts to eat whilst finding this stuff, so I hope you will do the right thing and send us thousands of pounds cash in the post, as scant reward for our efforts.
Hi everybody, and welcome to Econsultancy's anti-format.
Yep, this is the exceptional post that proves the rule all Econsultancy blog posts are invaluable.
Only 10 things this week, but I think you'll agree the quality is high. In the space of mere seconds I laughed, cried and composed a dead march for our mutual friend, culture.
Thank you to each and every one of you.
Hello again, readers, and welcome back to the fetid atmosphere of Planet Procrastinate.
What you are reading is our ultimately useless round-up of the week's memes and cool-things. Just click on the things to explore them in more detail.
Please share and comment: it's the only way I belong.
It’s Thursday, and as is traditional, we’ve spent a fair bit of time this week looking at some very silly things on the internet (who says we don’t put in the hours?).
This week’s things that made us go lol are listed as follows.