Posts tagged with I Am Playr

Facebook-based football game sells players physical Nike kit

The makers of Facebook football game I AM PLAYR are offering fans physical Nike merchandise for its fictional club River Park FC.

The freemium game’s primary income comes from selling virtual goods including Nike branded football boots and cans of Red Bull, but it sees the physical goods as a useful marketing tool as well as a secondary revenue stream.

Users can buy official Nike shirts and scarves from the game’s f-commerce site, powered by Zibaba, for £34.99 and £9.99 respectively.

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