{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Ia

Ecommerce information architecture: the devil in the detail (part three)

This blog is the third and final part of my ecommerce information architecture mini-series and takes a look at some of the key components and guidelines for what ecommerce teams need to think about.

Today I’m going to send you to sleep talking about SEO and integration of non-product content.

I’d welcome comments to add to my views and share advice/experience of what works, what mistakes to avoid and useful resources. Hope you find it useful reading.

4 comments

Ecommerce information architecture: the devil in the detail (part two)

This blog is part two of my ecommerce IA mini-series and takes a look at some of the key components and guidelines for what ecommerce teams need to think about.

Today I’m going to send you to sleep talking about URL structure & data formats (yawn…).

For those of you who missed it, part one is on site & catalogue structure.

I’d welcome comments to add to my views and share advice/experience of what works, what mistakes to avoid and useful resources to use. Hope you find it useful reading.

1 comment

Ecommerce information architecture: the devil in the detail

I’ve worked with many clients (and on my own sites) where avoidable structural/data problems add unnecessary complexity to website management.

I say avoidable because they’re usually a result of not asking the right questions upfront before the site is built. It’s a tough task to cover all bases for an ecommerce platform because there are so many factors in play that can affect elements like on-site UX, business reporting, data flows and SEO.

In my experience, it’s a continuous learning curve, picking up insight from specialists along the way to build a (hopefully) thorough knowledge base of what information you need to effectively build a website, what format the data needs to be in and what it needs to do e.g. data field X in the CMS drives site search results

13 comments

Site search: five ways to improve your information architecture

To a lot of people Information Architecture (IA) is some kind of remote construct with no apparent significance.

However,  IA permeates every aspect of our lives, and for e-commerce sites, good information architecture is paramount to success. 

6 comments