Posts tagged with I Ads

The Verizon iPhone: what it means for the US mobile market

Rumors are swirling that tomorrow Verizon will announce the availability of the iPhone to its customers. Currently, AT&T is the only mobile carrier in the US that offers the iPhone.

AT&T's iPhone exclusive has been a financial blessing for AT&T, but for some consumers, it has been less-than-desirable, as AT&T has battled high-profile data outages that have left iPhone customers disconnected.

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Apple: digital's greatest challenge?

If Apple’s version of the digital universe were to reach real scale, then alongside privacy legislation, it poses the greatest challenge to the development of digital. 

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Unilever doubles down on digital, tries to get ahead of the consumer

As a general trend, brands have been allocating more and more money to digital advertising. Every year, budgets generally grow as brands become more and more comfortable with the internet and what it can offer.

But one brand, Unilever, isn't afraid to grow more quickly than most. According to AdAge, the company is doubling its investment in digital this year and isn't concerned about "getting ahead of consumers." In fact, that's precisely what it wants to do. As the company's CMO, Keith Weed, sees it, the consumer goods company's investment in digital is necessary for long-term growth.

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Apple's new VIP ad program gives iAds a tracking advantage

Apple may be charging a premium for placements on its new mobile ad platform, but it looks like brands that use iAds will also have access to features that no other ad network can deliver.

According to an email sent to developers planning to advertise their apps within other iPhone and iPod apps, iAds is offering a few features that cannot be duplicated by any of their competitors. Will conversion tracking beworth the premium Apple is charging for ads?

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Are Apple's iAds really worth seven or eight figures?

For those who admire Apple, it's always interesting to watch the loyalty Apple commands from its most loyal customers and how that loyalty manifests itself. It has been said that Apple CEO Steve Jobs accomplishes his magic through the use of a 'Reality Distortion Field.'

The Steve Jobs Reality Distortion Field isn't, however, simply limited to consumers (or the media). Apparently it is making its way to Madison Avenue.

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Report: multi-channel retailers ignoring mobile, for now

The future is mobile. At least that's what many suggest. Yet multi-channel retailers are largely ignoring mobile right now.

That's according to a report from Multichannel Merchant. It found that, as of February 2010, four out of five multi-channel retailers surveyed were not doing anything in the realm of mobile commerce.

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