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Though consultants and speakers have been referring to 'data as the new oil' for some time, the phrase has only recently become apt.
The price of oil has fallen since mid-2014 and last year the data industry eclipsed oil revenues ($7.6tn vs $6.4tn).
So, what is the state of customer journey analysis in marketing and ecommerce - how far has the revolution come?
Artificial intelligence (see the Wikipedia definition), specifically machine learning, is an increasingly integral part of many industries, including marketing.
Here are a whole bunch of case studies and use cases, as a complete primer for AI in our industry.
Two of the year's biggest shopping days took place last week.
Here are the Thanksgiving and Black Friday sales stats you need to know.
Retailers and consumers may be gearing up for two of the most important shopping days in the holiday shopping season, but this year, Black Friday and Cyber Monday are more ceremonial than ever.
Content marketing can be a tricky area for brands whose products or services are not traditionally seen as ‘sexy.’ But IBM has turned that idea on its head and produced some of the most exciting content I’ve seen in any industry.
In this post I’m going to take a look at some of the best examples of IBM’s content, and why I think this company’s strategy is so effective.
With apologies for the inflammatory headline, marketing is fooling itself about customer experience.
In research over the last two years, we’ve seen a consistent over-estimation of how good things are and the results to come.
A few weeks ago, I said goodbye to my 34 year-old self with the last high-five I’ll ever be legally allowed to give, and begrudgingly shook the age of 35 by the hand with a firm and mature grip.
It was a defining moment that also saw me exit the average user age of some of my favourite social networks (although for Snapchat I was already 15 years too late).
It's Friday, and as my colleague Ben Davis is busy with other tasks I've saddled up to takeover the internet statistics round up once again.
This week it includes customer data, Toyota's Twitter skills, mobile search, Christmas discounts, eBay, and other digital marketing goodness.
For more of the same, download the Econsultancy Internet Statistics Compendium...
I have written a lot about the opportunities of adopting an agile marketing approach.
However, it is quite hard to find many examples of this being practiced yet, particularly at any kind of scale, and even more particularly by organisations that are not start-ups. IBM is one such example and it is great to see B2B marketing leading the way here.
Ben Edwards is VP, Global Communications & Digital Marketing at IBM. He leads the company's global communications function, global advertising & media, brand strategy & design, digital strategy and IBM Marketing Labs.
Following is a transcript of an interview I did with him to understand IBM's thinking around agile marketing and how this is playing out in practice.
Snow Fall is a beautiful, interactive and immersive multimedia experience about the avalanche at Tunnel Creek in the US.
It was lovingly crafted by The New York Times in 2012 and was heralded as setting new standards in digital storytelling.
Seventeen months later, the publication’s internal innovation report was leaked. It points out that while projects such as Snow Fall are extremely popular, with more than 21m page views, they are not easily replicable.
Christmas 2013 proved to be a record-breaking period for several multichannel retailers as the trend for shopping online rather than in-store continued apace.
However for some brands the increase in online sales didn't necessarily translate to an increase in profits.
All these stats and more are rounded up in more detail below, including financial results from John Lewis and Debenhams, as well as data from IBM showing the rise in m-commerce...
We hit the ground running on the third day of Cannes Lions and, though we're sick of hearing it, everyone is talking about content.
Real, sincere and personalized content that may change the way marketers work and how brands are precieved.
Jeremy Katz, Olgivy & Mather's Worldwide Editorial Director, gave us his top five takeaways from day three for those of us glued to Twitter to find out the latest from the south of France.