Posts tagged with Ibm Benchmark Report

Is social's poor holiday shopping showing merely an attribution problem?

Two important online retail trends have seemingly emerged thus far this holiday shopping season. One: mobile is here. The other: social as a channel isn't a player.

While few would dare dispute the former, some are not quite ready to buy into the notion that social's impact is barely visible.

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2012 not shaping up to be the year of social commerce

Amazon is getting more social with the launch of Amazon Pages and Posts, the latest evidence that retailers have high hopes that the potential for social commerce can be realized.

But if numbers don't lie, it doesn't appear that the 2012 holiday shopping season will mark a coming out party for social commerce.

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