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Eric Mellet is co-author of a new report published by Econsultancy entitled The Sales Organization of the Future.
The report, which is free to registered Econsultancy users, explores how product-oriented companies need to evolve into value-added services organizations to meet the changing expectations of customers in a business environment which is fundamentally changing.
I asked Eric about brands leading the way in innovative sales.
To celebrate the launch of our new digital marketing and ecommerce awards, #TheDigitals, I've rounded up six brilliant examples of innovation in mobile.
It follows a recent post that flagged up five great examples of social media marketing excellence.
To avoid any accusations of bias, these are all examples that fall outside the eligibility period for the current awards, but give an idea of the sort of thing we are looking for.
#TheDigitals are the new awards that recognise the best in digital marketing and ecommerce. Award entries must be submitted online before the deadline March 13, 2013.
Christmas is traditionally a time when we meet up with our families to share gifts and overindulge on food and drink.
But new data shows it’s also increasingly becoming a time to go online and indulge in some retail therapy.
Stats from Experian Hitwise show that Christmas 2012 was the busiest ever for online retailers in the UK, with consumers making 84m visits to retail websites on Christmas Eve and 107m visits on Christmas Day.
This is an increase of 86% and 71% respectively compared to 2011.
Amazon came out on top in the battle of the retailers, leapfrogging eBay to become the most visited ecommerce site on Christmas Day with more than 12% of all visits.
As social leadership is an increased focus for global businesses, BusinessNext went in search of the top 25 CMOs in Fortune 100 Companies. In the end, they could only find 20 as only one in five CMOs on the Fortune 100 list are active in public social networks. I'd concur, though, that number is higher than previous years.
Despite The CMO Survey's recent projection of an 150% increase in social spending in marketing budgets over the next five years, the majority of the senior staff holding the purse strings are yet to establish a social footprint of their own. Is this an indication that they don't understand the space, or is it that they put their efforts in promoting the brands they work for instead of the brand of "me"?
Amazon is getting more social with the launch of Amazon Pages and Posts, the latest evidence that retailers have high hopes that the potential for social commerce can be realized.
But if numbers don't lie, it doesn't appear that the 2012 holiday shopping season will mark a coming out party for social commerce.
Social networking's impact on the consumer internet is well-established and one need look no further than Facebook's current valuation to see that, despite healthy skepticism, social networking will continue to play a large role on the web.
But what about enterprise social networking?
As large web companies are selling us on the value of big data, they are also peddling their own cloud services to help you make sense of all the information you feel compelled to process.
Just as Amazon Web Services is showing how it's changing businesses with its scalable and affordable data and analytic services, IBM has been developing its own solution with Netezza, an acquisition they made in 2010.
IBM has identified four new types of digital consumers that media providers should target to improve digital revenue streams.
The ‘Beyond Digital’ report states that the new behaviours of connected customers - which include social viewing, distracted viewing and digesting on-demand content – have greatly impacted media providers.
It suggests that content cannibalisation is reducing demand for certain types of content and “digital revenue streams have proven weaker than traditional revenue streams as consumer expectations move from content ownership models to content accessibility models.”
While companies like Facebook, Twitter and LinkedIn capture most of the social media spotlight, one of the world's biggest technology stalwarts, IBM, is quietly cashing in on social networking.
And Big Blue is trying doing the same thing with retail, where it sees a $20bn opportunity for software this year alone.
IBM may be one of the largest, most successful technology companies in the world, and it has a piece of a lot of pies. But chances are it isn't one of the top companies that comes to mind when you utter the words "social media" or "social network."
For a growing number of corporations, however, IBM has become the social networking vendor.
IBM's acquisition of Unica announced on Friday provides further evidence that the multichannel customer experience and integrated marketing communications are finally getting the attention they deserve.
Web analytics has lagged behind traditional business analysis methods for many years. IBM, a new/old player in the web analytics world, is now in the position to change that and move the two disciplines closer. Statistical modelling will significantly increase the value and prominence of web analytics.