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Posts tagged with Icelandair

Q&A: Icelandair on Twitter and the volcanic ash crisis

During the recent volcanic ash crisis which grounded flights around Europe, Icelandair used Twitter to send frequent updates to its customers about flight cancellations and alternative arrangements. 

I've been talking to Icelandair's eMarketing manager Kjartan Sverrisson about how the airline used Twitter, and the lessons learned from the crisis...