Posts tagged with Idea Bounty

15 online business models you’ll wish you’d thought of first...

It should come as no surprise that the continuing development of the internet is consistently resulting in significant shifts as to how businesses operate, consumers react and how products are bought.

Naturally, the very fundamental structures of business models are evolving in line with this, becoming far more flexible and innovative than has arguably ever been seen before.

Last year, I explored how the recession was effectively forcing organisations to get smarter and raise their levels of success. This year, I expect to see a greater emergence of innovative and disruptive business models, as well as new companies.

Already, there are lots of sites and services that currently exist, but I'm sure there's plenty more that will appear. 

Here are some that have caught my eye recently... 

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Q&A: Unilever's Noam Buchalter on crowdsourcing Peperami ads

As reported yesterday on this blog, Unilever has decided to crowdsource the next Peperami TV ads via Idea Bounty, with a prize of $10,000 up for grabs.

I've been talking to Noam Buchalter, Marketing Manager for Unilever's Marmite, Bovril, Pot Noodle, and Peperami brands. about the reasons behind the decision to crowdsource the new Peperami ads, and the effect this will have on agencies. 

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Unilever drops agency, crowdsources TV ad

Unilever has waved goodbye to longstanding creative agency Lowe and decided to ask the public to help create a new TV ad for its Peperami brand.

Campaign reports that the firm is using crowdsourcing site Idea Bounty to attract ideas for a new Peperami ad, offering $10,000 to the winner of the contest. The brief will be published on Friday, and the contest runs until late-October.

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