Posts tagged with Ifa

The future of search: news before you know you want it

Google may be king of search, but the company's executives aren't satisfied to reign over the current search market. They want to redefine it. Speaking at Berlin’s IFA home electronics event on Tuesday, Google CEO Eric Schmidt explained the next phase of search that Google is working on: automatic search.

In the near future, Google is hoping to deliver answers to questions you haven't answered yet. Done correctly, that could be great for consumers - and even better for brands.

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