Posts tagged with Ikea

Ikea just purchased TaskRabbit: Here's why

Ikea, the world's largest furniture retailer, is no digital dummy.

The company, which has annual revenue of over $36bn, has proven to be a savvy digital player. It actively markets in numerous digital channels, where it has created some great campaigns

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Four websites that have reduced their primary navigation options

In 2017, more websites will be reducing their primary navigation options.

But why, and who has done this already?

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Ikea renames products for new SEO-focused Retail Therapy campaign

Ikea is frequently cited as a master of branding, marketing and advertising, and it has a portfolio of campaigns and creative to justify the compliment.

The latest: the company's Retail Therapy website, which is part of its Where Life Happens campaign.

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Three innovative examples of Instagram UX hacks

How can brands create interactive experiences on Instagram by 'hacking' the existing UX?

Here are three clever examples...

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Augmented Reality vs. Virtual Reality: where should brands focus?

Augmented reality and virtual reality are the source of growing buzz.

For brands interested in exploring them, which is the more worthy technology?

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10 examples of great IKEA marketing creative

As a married man only a month resident in my first owned home, IKEA is a big part of my life.

The brand is frequently cited as a master of branding, marketing and advertising.

So, here are 10 examples of fantastic marketing creative from IKEA.

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12 interactive examples of ecommerce product pages

Here at Econsultancy we’re all about encouraging the quickest, easiest journey from product page to checkout as possible. Not just from a conversion point of view but also from a customer experience one.

This is certainly true of customers who know exactly what they want and don’t have to do any research about the product itself. ”I want a Julio Iglesias Greatest Hits CD and I want it now damn it!”

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12 supernatural examples of ghost buttons in ecommerce

Who you gonna call? Ghost buttons!

Well you can’t actually because they’re a design element used for navigating websites rather than a tangible way of communicating with a paranormal emergency service. Unless of course the button is a click-to-call in which case…

I think I’ll start again.

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Ikea: the customer journey from search to checkout and beyond

In which we take a look at the experience of searching for a product, clicking-through to an ecommerce store and purchasing the item, all from a customer’s point of view.

Much like previous investigations on retailers Apple and John Lewis this explores the customer journey in a nutshell, looking at paid search visibility, ad relevancy and the speed and ease of the ecommerce user experience.

This week: Ikea.

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12 terrific Tumblrs for brand inspiration

A few weeks ago, I said goodbye to my 34 year-old self with the last high-five I’ll ever be legally allowed to give, and begrudgingly shook the age of 35 by the hand with a firm and mature grip.

It was a defining moment that also saw me exit the average user age of some of my favourite social networks (although for Snapchat I was already 15 years too late).

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Six brand case studies that proved the value of storytelling

Storytelling in marketing terms isn’t just about producing an advert with a narrative, it’s about telling the story of the ‘brand’ across multiple channels and using various tools and methods.

Storytelling techniques can give credibility and personality to brands both large and small.

You can build more meaningful relationships with customers by either highlighting the people behind the brand, creating a distinct tone of voice across all channels or by using the history of the brand to broaden the richness and authenticity of your story.

Join us at our Festival of Marketing, a two-day celebration of the modern marketing industry held in November, where we have an entire stage devoted to Brand & Creative.

Here speakers will help you find the right story for your brand and teach you to how to grow your business while maintaining culture and brand authenticity.

In the meantime, let's take a look at some other useful case studies.

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Eight brands scaring your pants off this Halloween

Better lock the doors, turn off all the lights and cling to your favourite comfort blanket, Halloween is getting closer.

Whether on video, social, or just giving their website a spooky little makeover, brands are doing some fittingly disturbing things this year.

Here’s a round-up of some of my favourites.

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