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Posts tagged with Impressions

One month left of 2014: how can advertisers make it count?

With the end of 2014 fast approaching, there’s still time to get the most out of your remaining advertising budget this December. 

UK shoppers are set to spend £17.4bn online this December, up 19.5% from last year, according to the Centre of Retail Research, and advertising investment will no doubt increase by similar levels as we race toward the end of the 2014’s ‘golden quarter’. 

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UK and US retailers benefit from increased search spend

The 2011 holiday shopping season was a banner year for online retail, which broke numerous records. Savvy retailers can pat themselves on the back; the best have become incredibly adept at enticing consumers and delivering a great customer experience.

But they'll probably also want to thank their spend on search according to a new report by IgnitionOne, which found that significant increases in this area for Q4 boosted impressions, clicks and transactions.

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