Posts tagged with Imw.Org

Integration marketing means dealing with a world of individuals across channels, regions, devices and time

Seven top challenges to integrated marketing

With only a week to go before the opening gala of Integrated Marketing Week in New York (June 10th - 13th) we're finishing up our posts talking about some of the preliminary findings from the report that's premiering at the event.

Today: the top seven challenges to integration (and how success means going back to the creative drawing board.)

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Does tech really improve integrated marketing? 1,000+ marketers help us look at the connection

We’re two weeks away from Integrated Marketing Week in New York (June 10-13th), and are looking at a few of the topline findings from the report we’ll be premiering at the event. 

Today: is there a connection between the technology and success at integrated marketing?

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