Posts tagged with Imw13

What will the store of the future look like? #IMW13

During the Integrated Marketing Week talk 'Marketing 3.0' Paul Price, Creative Realities’ CEO, discussed the near and new technologies making big differences to the consumer experience with brands, particularly in retail.

Since Price has worked with the likes of Macy’s, Novartis, L’Oreal and Wells Fargo, tune into what he has to say now about the store of the future tomorrow!


Three tips from Google to win on mobile: #IMW13

According to a presentation from Tim Reis, who leads Google’s mobile and social solutions teams in the Americas, 73% of mobile searches trigger additional action.

Read on for tips from Reis on how to make that action count for your marketing efforts in this Integrated Marketing Week takeaway.


How American Airlines does social: takeaways from #IMW13

American Airlines has made huge strides in social and the new world of mobile commerce after a rebranding earlier this year for this first time in over 46 years.

During a recent talk at Integrated Marketing Week, Jonathan Pierce, Director, Social Media Communications at American Airlines, gave us info on how global social communications played a part for the airline.


Seth Godin goes 'full cheetah': Day one at #IMW13

Some of the world's best modern digital marketers converged on the Metropolitan Pavilion in New York City yesterday to celebrate and discuss joined-up marketing and what the future holds for our industry at Integrated Marketing Week.

Here is a recap of the running starts provided by Seth Godin and our CEO Ashley Friedlein. The show lasts two more days, so don't forget to follow along with #IMW13


Q&A: 72andSunny creative director: 'make fewer things and make them great'

As creative director for LA-based agency 72andSunny and a recent New York transplant, Peter Novosel has a lot on his plate right now ahead of #IMW13.

Even still, Pete took the time to answer some questions around integration, social media and search. Thanks Pete and see you in June!


Our next Google+ Hangout 5/29: managing integration

Brush up on the themes that will be explored at Integrated Marketing Week (June 11-13) in New York with these free video expert series Google+ Hangouts.

Last week as part of our video expert series in advance of Integrated Marketing Week (#IMW13) we discussed integration with Liz Miller from the CMO Council and and Dave Wieneke from ISITE Design.

If you missed it and want a quick review, catch up with this takeaway post or on our YouTube.

1 comment

Takeaways from our #IMW13 Hangout: Channel integration

We've been enjoying bringing thought and discussion around the key themes of Integrated Marketing Week to our subscribers and blog community early with Google+ Hangouts.

If you missed last week's video expert series on channel integration, catch up with a quick read on some of the key points here!


Why events are the last bastion of integrated marketing

We can tell the last ten items a consumer bought on our site and we can tell the open rate of our email marketing campaigns, but few of us can say how long any one visitor at our event booth spent there and what they picked up.

The swag, a brochure, your business card, your hot intern’s telephone number, which was it?

This not-knowing is weird, says Liz Miller, overseer of daily operations at the CMO Council (CMOC), a global affinity network of top brand marketers. “Since when did a marketer get shy?” she asked recently.


Q&A: Brian Solis on marketing convergence and the "human API" #IMW13

In this Q&A, Brian gives us a preview of what to expect for his Integrated Marketing Week keynote, as well as insights into his writing/publishing process and where the future of marketing is headed.

Very few names carry global cache across a multitude of segments in digital and their overall digital transformation of business.

Our own CEO Ashley Friedlein and his latest work with the Modern Marketing Manifesto has worked tirelessly over the last decade to fit this mould.

Another pioneer, who recognized the significance of social and multi-channel convergence from the earliest stages is Brian Solis, Principal at Altimeter Group.   

In the below Q&A, Brian and I chat about what to expect around his presentation, how data analytics and good design impacted the writing and delivery of his latest book: What's The Future of Business, and the latest trends in convergence and multichannel marketing.

1 comment

Our next Google+ Hangout this Wednesday: channel integration

Brush up on the themes that will be explored at Integrated Marketing Week (June 11-13) in New York with these free video expert series Google+ Hangouts.

Are you a CMO hiring developers to take full control of your brand's online presence?

The next Hangout (Wednesday, May 15) will focus on channel integration.


Takeaways from our #IMW13 Hangout: Measurement, analytics and attribution

Last week we wrapped the second of our Integrated Marketing Week (#IMW13) video expert series via a Google+ Hangout.

The hangout featured  Tom Cunniff from ANA Digital Marketing Committee, Jim Sterne of eMetrics Marketing Optimization Summit, and Jon Baron of Tagman.

The guys had a lively debate curated by our VP of research in the States, Stefan Tornquist, with audience interaction and questions via Twitter and YouTube.

Here's a breakdown of what was discussed:

1 comment

Kerry Bennett of HauteLook: 'Search is still one of the most efficient ways to drive traffic' #IMW13

As part of our Integrated Marketing Week speakers series, we have a great line up of experts in the digital and integrated marketing space.

Our fifth interview features Kerry Bennett, Vice President of Marketing & Communications at HauteLook.

Kerry has shaped HauteLook's aesthetic from the company's early days and currently oversees all communications, including public relationships, social media, creative, corporate communications, promotional merchandising, member insights and brand-to-brand relationships.

Read on for her views on search, social and the value of social engagement.