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Posts tagged with Imw13

Our next Google+ Hangout: measurement, analytics, and attribution

We're offering you the chance to get brushed up on the themes that will be explored at Integrated Marketing Week (June 11-13) in New York with these free video expert series Google+ Hangouts.

The next Hangout will be: Measurement, analytics, and attribution.

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Aaron Kahlow: 'Big Data has zero to do with any campaign or its size' #IMW13

As part of our Integrated Marketing Week speakers series, we have a great line up of experts in the digital and integrated marketing space. Our third interview features Aaron Kahlow from the Online Marketing Institute.

Aaron's mission statement for the OMI is to enable professionals to execute efficient campaigns, drive higher ROI, and advance personal career goals.

Read on to find out Aaron's current thoughts around "big data," the state of search and more.

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Integrated Marketing Week 2013: Jonathan Salem Baskin on "Search is not broken"

As part of our Integrated Marketing Week speakers series, we have a great line up of experts in the digital and integrated marketing space. Our second interview features Jonathan Salem Baskin who also spoke at JUMP 2013 in New York.

Jonathan Salem Baskin founded Baskin Associates in 2003 to put decades of experience in digital marketing to good use for clients. We featured insights he contributed to AdAge ("a social campaign that does nothing but entertain is as artificially opaque as the worst output of the bad old days of mass media") in this 2010 post.

Read on to find out Jonathan's current thoughts around the state of search, "big data" and more.

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Organizational transformation doesn't happen overnight

One of the main five themes of our upcoming Integrated Marketing Week in June is about managing integration in your organization. This is a complex area so we are exploring how companies are dealing with it from an organizational structures perspective, how they can resource correctly and work with and manage agencies and vendors.

During our JUMP conference in January, we asked that exact question to some of our speakers and so we looked back at a couple of the videos to find out more about what other marketers are trying to accomplish with integration across their organization.

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Shawn Burns, Vice President SAP on multichannel and Integrated Marketing Week

Digital is no longer just a channel, but instead is becoming the center point for customer behavior both on and offline. 

This is one of several themes that will be explored at Integrated Marketing Week (#IMW13) and below Shawn Burns, Vice President SAP who is speaking at the event, tells us why.

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