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Posts tagged with Imw2013

Data from 1,000+ marketers identifies the #1 enemy of marketing integration

Econsultancy’s report on marketing integration won’t be published until Integrated Marketing Week in June, but we wanted to preview some of the top line findings from our survey of over 1,000 marketers and agency pros. 

In this post, we look at the building blocks of integration and its number one enemy, human nature (and what to do about it.)