Posts tagged with In App Advertising

A mobile Ads.txt is needed as fraudsters pounce on shortcomings

The digital ad industry has made significant strides in the past year in its fight against ad fraud.

One of the biggest: Ads.txt, an IAB standard that offers a means to defend against inventory spoofing and unauthorized sellers.

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Can 'iPadvertising' save mobile advertising?

The iPad provides a much richer experience and real-estate than the standard mobile phone or even the iPhone. New iPad advertising formats, dubbed iPadvertising, might start to bear fruit not only for mobile advertising, but the advertising industry in general. 

Will mobile advertising finally grow up and be taken seriously with the emergence of the tablet?

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