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Posts tagged with In Store

Multichannel precision marketing at the store shelf

If you knew which customers were making decisions right at the store shelf, or on a showroom floor, would you talk to them differently than someone doing research from home?

Of course. Increasingly marketers are reaching shoppers through mobile devices as they make retail choices in stores. There's a huge opportunity for digital marketing to come "inside the store" to provide realtime air support to help win sales.

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