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Posts tagged with Inactive Subscribers

Inactive subscribers: silent but deadly to email marketers

Email marketers' lives just got even tougher with the recent changes to the Windows Live Hotmail user experience, which enables users to better organise their inbox.

The changes include the addition of a trusted senders icon to prevent phishing; the ability to "sweep" or automatically file "grey/gray mail," email that subscribers signed up for but no longer want; and the use of one-click and time-travelling filters, which remove messages that reach the inbox but are later discovered to be from senders with a poor reputation.