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Posts tagged with Inbound Links

How to assess if your site is at risk of a Google penalty

Many large brands are thought to have fallen victim to a Google penalty for infringing the search giant’s guidelines against web spam.

How can you tell if your site might be at risk? 

2 comments

Link building: less can be more

Link building is one of the most important elements of a viable SEO strategy. Yet it's also one of the most difficult and time-consuming.

Many people make the mistake of assuming that acquiring lots of inbound links is a goal and some even go so far as to buy links in bulk (a no-no) in the hopes that it will offer a shortcut.

4 comments