Posts tagged with 'individuals'
Social media is increasingly the battlefield for disputes between David and Goliath. Thanks to the spotlight that social media tools like Twitter and Facebook can shine on these disputes, individuals have more power than ever to get companies to acknowledge their complaints and resolve disputes out in the open.
But that power can be deceptive. Despite the fact that social media can pressure companies to deal with sticky situations in a more even-handed fashion, individuals often waste the opportunity.