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Posts tagged with Industry

A look at Nesta's 'Manifesto for the Creative Economy'

Image taken from Nesta.org.uk

Point eight of Econsultancy's Modern Marketing Manifesto (#MoMaMa) regards creative.

Last month, Nesta published its 'Manifesto for the Creative Economy', so let's take a look through this impressive publication and see where Nesta thinks we're at.

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The top prerequisite for startups? Domain experience

Thanks to angel investors and VCs who have as much money to invest as Kool-aid to drink, young entrepreneurs with an idea and a dream increasingly have the opportunity to roll the dice.

Thankfully, most of them aren't trying to build the next Facebook. And while many are technology-focused, a growing number are industry-focused. If you look down the list of YCombinator-backed startups, for instance, you'll see quite a few that are targeting a traditional vertical.

To be sure, this is a good thing. While building a consumer internet media play is sexy, there are so many opportunities for new companies to apply technology to industry's greatest challenges. That entrepreneurs are increasingly trying to do so is a positive thing.

But how many of these startups will succeed?

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