Posts tagged with 'infinite scrolling'
Search engine spiders cannot scroll to the bottom of a page like an ordinary user, trigger the request for more content, and then wait to retrieve it for indexation.
Hence content only accessible via infinite scroll simply won’t be seen and therefore won’t make it into the respective search engine results listings.
The good news is there are easy solutions so that infinite scroll poses no problem for search, and in fact can also provide an opportunity to maximise user experience and maximise SEO value in tandem.
It's not exactly new, but you probably encountered far more sites with infinite scrolling functionality in 2012 than you did in 2011, and there's a good chance you'll come across even more in 2013.
With popular services like Twitter and Pinterest bringing infinite scrolling into the mainstream, it's no surprise that more and more designers and publishers are considering doing away with old school pagination.
But is infinite scrolling a good trend or will it soon become a design worst practice?