Posts tagged with 'influence'
Can social media influence purchasing decisions? Lots of time and money
has been invested in a clear bet that the answer is 'yes'.
Some cite anecdotal reports regarding commercial activity on sites like
Twitter, for instance, as evidence that popular social media services
are playing an increasingly important role in purchasing decisions. But
is social media the boon to the influence of purchasing decisions that
many believe it is?
Quick - name the top five minds in web analytics. If you know the space, no doubt Eric T. Peterson made your list. Analyst, author, blogger, speaker, he's a bona fide guru when it comes to extracting meaning from a mountain of data.
Now, Peterson's burning the midnight oil in his quest to build the Twitalyzer, the first really robust analytics tool for Twitter. Its goal? To measure influence in the white-hot social media channel.