Posts tagged with Influencer Marketing

How Philips has benefitted from authentic influencer marketing

Brands continued to associate with famous or authoritative individuals in 2017, with the Instagram influencer marketing industry alone being worth $1billion.

It’s perhaps unsurprising then that this way of advertising is set to retain its popularity amongst brands for years to come; especially considering 71% of consumers are more likely to make a purchase based on a social media reference from an influencer. 

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Three content marketing trends for 2018

Over the past five years, content marketing has gone from being the 'shiny new object' in marketing to one which is taken as seriously as SEO, SEM, and social media.

influencer roi tracking

Only 29% of influencer campaigns use trackable URLs for attribution

Celebrity Intelligence this week released a new study, The Age of Social Influence, which includes some interesting findings about the evolution of influencer campaigns.

But let's look at some of the key findings from the accompanying survey of 270 marketing specialists – some very positive and others, as the headline suggests, showing room for improvement.


Is Facebook preparing to tax influencer marketing campaigns?

Influencer marketing is now a billion-dollar business.

And despite challenges like disclosure rules and fraud, there's no reason to believe that it won't continue to be an important part of the way brands market their wares to consumers via social media.

naomi neo

Six inconvenient truths about influencer marketing

Influencer marketing continues to grow like a weed, but that doesn't mean that brands employing it don't face big challenges.

Here are six inconvenient truths that brands using this increasingly popular digital marketing technique should be aware of.


11 impressive influencer marketing campaigns

We’ve been talking a lot about influencer marketing on the blog lately.

From common mistakes to tips on finding the right micro-influencer – it’s easy to wax lyrical about the idea. But what does successful influencer marketing really look like? 

To give you some proof that it can be an effective strategy for brands (and not just a buzzword) here are 11 campaigns that are undeniably great.


Should sales be used to measure the ROI of influencer marketing?

As influencer marketing gets more sophisticated (and expensive), the demand for reliable measurement of ROI is increasing rapidly.

Are you measuring the value of your efforts the right way?

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Micro-influencers: How to find the right fit for your brand

The world of influencer marketing has changed considerably over the past couple of years. While early examples were all about using influencers with the biggest audiences – it now seems to be a case of less is more. 

Many brands are using micro-influencers – people with a smaller number of followers on social media, but who create a much bigger impact. Yet with an endless pool of micro-influencers to choose from - and a much lengthier planning process - how can brands ensure they find the right fit? 


Will Instagram pods impact influencer marketing?

In 2016, Instagram scrapped its chronological news feed for an algorithmic timeline. Naturally, many users bemoaned the change, complaining that it’d make it even harder for posts to reach audiences. 

Now, it appears Instagram communities are attempting to fight the algorithm by forming Instagram pods.


Three ways brands can breach the attention barrier in 2017

Consumers these days are so overwhelmed with emails, posts, white papers, and articles that many have now erected a personal 'attention barrier'.  

This is a mental state which protects consumers' mental resources from all of the irrelevant messages and advertisements flashed at them online.


What are the benefits of working with mid-level influencers?

The recent furore over the Kardashians' lack of transparency on Instagram has provided food for thought.

Influencer marketing with celebrities seems like a bit of a minefield; PewdyPie and Warner Bros being other high profile transgressors.

So, do mid-level influencers offer greater value through their passion and trustworthiness? Is transparency and engagement achievable? 


Nine incredibly helpful influencer marketing tools

One of the most important parts of any content marketing strategy is identifying and approaching influencers that can help amplify your message to the right audience. 

But with so many people active on social media and many of them claiming to be influencers when they’re actually anything but, where the hell do you start?

Amazingly, 84% of marketers in a recent Econsultancy and Fashion & Beauty Monitor survey say they carry out influencer research manually.