{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Influencer Relations

Influencer Marketing: It’s all about the audience

Content marketers new to media relations are under pressure to get influencer marketing right first time.

As a flurry of ‘best practice’ posts hit the web, one thing seems to missing: how to actually build relationships with – and pitch to - influencers.

3 comments

How to bring your PR in-house. Part three: discovery and dissemination

The PR game has changed, but putting personal relationships first and making sure you offer something of value to the influencers and journalists you pitch is more important than ever.

In this four-part series we are walking through best practice and some great PR tools anyone in your marketing department can use to stay on top of in-house PR activity. 

In this post: Discovery and Dissemination. We'll talk about how to find the journalists and influencers that are right for your message.

1 comment

How to bring your PR in-house. Part two: the message

Last week kicked off part one of this four part series on tools of the trade and best practice for in-house PR.

This week we will look into 'The Message' and some great tools for organizing around yours. Read on!

2 comments

Kotex Israel uses Pinterest to send inspirational women personalised gifts

While copyright and monetisation issues don’t seem to be slowing down the popularity of Pinterest, brands are not only starting to create their own profiles – but also get more creative with campaigns based specifically around its functionality.

We wrote about 11 key ways brands could do this last month, and covered Peugeot’s efforts last week.

While airline bmi also recently created a 'Pinterest Lottery' that encouraging users to repin images of its travel destinations for the chance to win free flights.

Now feminine hygiene brand Kotex's efforts have come to light.

0 comments