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Influencer marketing is a fast growing and evolving area of digital.
Our recent Rise of the Influencer research found that 60% of fashion and beauty brands have an influencer marketing strategy in place, while a further 21% plan to invest in it over the next 12 months.
The recent furore over the Kardashians' lack of transparency on Instagram has provided food for thought.
Influencer marketing with celebrities seems like a bit of a minefield; PewdyPie and Warner Bros being other high profile transgressors.
So, do mid-level influencers offer greater value through their passion and trustworthiness? Is transparency and engagement achievable?
In an effort to reach consumers via social channels, in recent years a growing number of brands large and small have embraced influencer marketing.
Thanks to the rise of social platforms like Instagram, more and more brands are adding influencer marketing to their digital marketing mix.
But as influencer marketing matures and the most prominent influencers become more costly to work with, is it time for brands to adapt?
Brands like BMW, Southwest Airlines, Target and GE are increasingly experimenting with livestreaming, and some believe the medium will become an important part of the digital video marketing mix.
So what should brands looking to embrace livestreaming do to increase their chances of success?
Here are seven tips.
Here’s a stat for you: 100% of Jack Simpsons say this is a very sad day indeed, according to a new survey by Jack Simpson.
Why? Well, loyal stat devourers, I am sorry to announce that this is last time I will fill your lives with life-changing facts and figures from the marketing world.
Yes, this is my last day as the official weekly Econsultancy digital marketing stats round-up guy.
Stats on a Thursday? Have you lost it, Simpson? Do you need a lie down and a hot Lemsip? Should we contact your next of kin and tell them to prepare for the worst?
No, you silly rabbits. It’s Easter weekend. Which means, in the words of the ever-culturally relevant Rebecca Black:
Welcome to another edition of our US digital marketing stats round-up – arguably the most hotly anticipated thing on the internet.
This week we’re covering digital adspend, generation Z, jazz fans, and people using their phones on the toilet. Yes, you read that right.
Brands could find that their efforts to market to users on Instagram are about to get more complicated.
On Tuesday, the popular social photo and video sharing service, which Facebook acquired in 2012, announced that it will be moving away from chronologically-ordered user feeds.
Instead, it will start employing an algorithm that aims to determine which content is most likely to be of interest to each user.
One of the most important parts of any content marketing strategy is identifying and approaching influencers that can help amplify your message to the right audience.
But with so many people active on social media and many of them claiming to be influencers when they’re actually anything but, where the hell do you start?
Amazingly, 84% of marketers in a recent Econsultancy and Fashion & Beauty Monitor survey say they carry out influencer research manually.
The idea of sitting in front of a television to discover and purchase products might seem like a bizarre concept to many young consumers.
But the world's 800-pound online retail gorilla could bring the home shopping channel into the 21st century with the launch of Style Code Live, a live 30-minute show that it is now streaming daily Monday through Friday.
The rise of influencer marketing doesn’t seem to be slowing, and it’s easy to see why.
It is the inevitable result of content and social coming together, and many brands have already seen some impressive results from this channel.
But with it comes a number of challenges that many marketers are struggling to overcome, as outlined in our recent report, The Rise of Influencers, in collaboration with Fashion and Beauty Monitor.