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Posts tagged with Influencers.

Twitter’s not just about reach, it’s about readership

People don’t much care for brands’ self-promotional messages on their company Twitter feeds.

When brands tweet users don’t engage, because it doesn’t look like an authentic message from someone they know or trust, it just looks like an ad.

Of the 0.5% of Twitter users that influence the rest, product based brands are rarely the big influencers.

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