tag:econsultancy.com,2008:/blog/tags/infographic Posts tagged with "infographic" from the Econsultancy blog 2016-01-13T15:54:00+00:00 tag:econsultancy.com,2008:BlogPost/67399 2016-01-13T15:54:00+00:00 2016-01-13T15:54:00+00:00 A brief history of ad blocking shows it’s not a new problem Lori Goldberg <p><strong>The history of ad blocking is a virtual time machine of America’s inventors and their entrepreneurial spirit.</strong></p> <p>It’s lineage may date back as far as 1928, inspired by two American cousins named Edward M. Knabish and Edwin J. Shoemaker, who partnered in a small furniture business located in Monroe, Michigan.</p> <p><a href="https://econsultancy.com/blog/67399-a-brief-history-of-ad-blocking-shows-it-s-not-a-new-problem/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65768 2014-11-20T10:49:00+00:00 2014-11-20T10:49:00+00:00 How to make a controversial infographic: case study Michael Wilkins <p><strong><a href="https://econsultancy.com/blog/11089-how-to-make-an-infographic-online-case-study">Creating and promoting an infographic</a>, it’s a tried-and-tested technique that’s planned for all sorts of reasons. </strong></p> <p>But successfully getting visual content out there, online, can be more complicated than it seems.</p><p><a href="https://econsultancy.com/blog/65768-how-to-make-a-controversial-infographic-case-study/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64324 2014-02-12T12:51:00+00:00 2014-02-12T12:51:00+00:00 Customer experience is the most exciting opportunity for marketers [infographic] Graham Charlton <p><strong>Customer experience represents the single most exciting opportunity for businesses this year, according to our <a href="http://econsultancy.com/reports/quarterly-digital-intelligence-briefing-2014-digital-trends">2014 Digital Trends Briefing</a>. </strong></p> <p>Mobile comes a close second, and this forms a big part of providing an excellent customer experience as more and more people access sites and services on their phones. </p> <p>This infographic presents some of the key findings from our Trends Briefing, which is produced in partnership with Adobe and based on a survey of more than 2,500 marketers. </p> <p><a href="https://econsultancy.com/blog/64324-customer-experience-is-the-most-exciting-opportunity-for-marketers-infographic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63049 2013-07-12T13:19:11+01:00 2013-07-12T13:19:11+01:00 This week's finest digital marketing infographic David Moth <p><strong>Here it is ladies and gentlemen, this week’s very finest digital marketing infographic.</strong></p> <p>This time it’s a stat fest from <a href="http://www.invesp.com/blog/ecommerce/us-online-retail-sales.html">Invesp</a> looking at US online retail sales data and trends but with a few global stats thrown in for good measure.</p> <p>It shows that global ecommerce trends topped $1 trillion for the first time in 2012, with the Asia-Pacific region estimated to make up a third of worldwide online sales this year.</p> <p>This is predicted to grow to almost 40% by 2016, while North America’s share of online sales will drop from 31.5% to 28.2%.</p><p><a href="https://econsultancy.com/blog/63049-this-week-s-finest-digital-marketing-infographic-12/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63018 2013-07-05T13:03:00+01:00 2013-07-05T13:03:00+01:00 This week's finest digital marketing infographic Ben Davis <p><strong>This week's infographic, brought to you by <a href="http://silktide.com/">silktide</a>, is a great example of how to make a good infographic. It's clear and piquant.</strong></p> <p>Perhaps a controversial choice, though. The topic is the <a href="http://econsultancy.com/uk/reports/the-eu-cookie-law-a-guide-to-compliance">EU Cookie Law</a>, and there's certainly a leading opinion in here somewhere (maybe even a hint of invective - we don't quite condone the jibe at octogenarians).</p> <p>I think most would agree that, though there may be the germ of a decent idea somewhere in this legislation, its execution has left much to be desired. </p><p><a href="https://econsultancy.com/blog/63018-this-week-s-finest-digital-marketing-infographic-11/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62805 2013-05-24T12:35:21+01:00 2013-05-24T12:35:21+01:00 This week's finest digital marketing infographic David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0003/3677/logo-blog-third.jpg" alt="" width="180">It’s Friday and that means it’s time for us to trawl our inboxes to pluck out the finest infographic we’ve seen this week.</strong></p> <p>This time around the winner is <a href="http://monetate.com/infographic/the-travel-guide-to-upselling-and-cross-selling/#axzz2Tpibh82u">Monetate</a> with a graphic that looks at traveller preferences to determine the best times during the booking process to offer upsells and cross-sells.  </p> <p>For example, 45% of people who book hotels online say that they'd prefer to receive ancillary offers after choosing their hotel, but prior to booking.</p> <p>Ecommerce plays a major role in allowing consumers to both research and make travel purchases, with as much <a href="http://econsultancy.com/uk/blog/8275-three-quarters-of-travel-research-takes-place-online-survey">as 75% of holiday planning taking place online.</a></p> <p>New research from JiWire also shows that consumers are <a href="http://econsultancy.com/uk/blog/62788-mobile-is-almost-as-popular-as-desktop-for-travel-research-report">increasingly using mobile devices for their travel research</a>, as 56% of consumers use their laptop to research travel options, compared to 49% on tablet and 48% on smartphone.</p><p><a href="https://econsultancy.com/blog/62805-this-week-s-finest-digital-marketing-infographic-5/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62752 2013-05-17T11:46:10+01:00 2013-05-17T11:46:10+01:00 This week's finest digital marketing infographic David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0003/3411/logo-blog-thumb.jpg" alt="" width="150">It’s that time again when we present the finest digital marketing infographic we’ve seen this week and I’m pleased to say that this time round the winner is a friend of mine.</strong></p> <p>This infographic was created by our very own Matt Owen to summarise some of the findings from the new Econsultancy/Adobe Quarterly Digital Intelligence Briefing titled ‘<a href="http://econsultancy.com/uk/reports/quarterly-digital-intelligence-briefing-from-content-management-to-customer-experience-management">From Content Management to Customer Experience Management</a>’.</p> <p>The report, based on a global survey of more than 1,000 respondents, is devoted to the topic of web content management (WCM), an area which is becoming a focal point for companies wishing to deliver a truly seamless multichannel customer experience.</p><p><a href="https://econsultancy.com/blog/62752-this-week-s-finest-digital-marketing-infographic-4/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62672 2013-05-07T15:21:00+01:00 2013-05-07T15:21:00+01:00 How B2B content can make you popular Charity Stebbins <p><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0003/3081/breakfast_club-blog-half.jpg" alt="" width="150"><strong>Lately it seems like content marketing is all people are talking about. B2B marketers however, don’t always see themselves as getting a slice of that pie.</strong></p> <p>It’s true that B2B content marketing has unique challenges: it can be hard to get a conversation started (let alone shared) by business customers or to create viral appeal (usually pathos-driven human interest angles).</p> <p>But just because you're B2B doesn't mean you can't be one of the cool kids. </p><p><a href="https://econsultancy.com/blog/62672-how-b2b-content-can-make-you-popular/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62659 2013-05-03T10:34:19+01:00 2013-05-03T10:34:19+01:00 This week's finest digital marketing infographic David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0003/3002/infographic_logo.jpg" alt="" width="130">It’s that time again where we present the week’s finest digital marketing infographic.</strong></p> <p>This time it <a href="http://www.quicksprout.com/2013/01/31/how-to-optimize-contact-forms-for-conversions/?display=wide">comes from Quick Sprout</a> and looks at optimising contact forms for conversions. Admittedly the colour scheme is quite bland, but the quality of the information elevates it above the others I’ve seen this week.</p> <p>It includes stats on the optimum number of fields per form and the kind of personal information you should avoid asking for.</p> <p>To find out more on this topic read our blog post detailing <a href="http://econsultancy.com/uk/blog/62435-how-to-optimize-your-lead-generation-forms-three-case-studies">three case studies about optimising lead generation forms</a> or check out <a href="http://econsultancy.com/uk/reports/conversion-rate-optimization-report">our Conversion Rate Optimisation Guide.</a></p><p><a href="https://econsultancy.com/blog/62659-this-week-s-finest-digital-marketing-infographic-2/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62616 2013-04-26T10:51:00+01:00 2013-04-26T10:51:00+01:00 This week's finest digital marketing infographic David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0003/2786/infographic_logo.jpg" alt="" width="127" height="60">Regular readers of the Econsultancy blog will be used to seeing our ‘top six infographics’ roundup each Friday, but it is my sad duty to report that it has been discontinued.</strong></p> <p>The reason for the post’s demise is down to the fact that quality infographics have become increasingly thin on the ground, so finding six each week was a difficult task.</p> <p>But fear not, because though the ‘top six’ post is gone, in its place we’ll now publish the best infographic of the week every Friday. Unless we only get rubbish infographics, in which case we won’t bother to publish any at all.</p><p><a href="https://econsultancy.com/blog/62616-this-week-s-finest-digital-marketing-infographic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62423 2013-03-28T10:48:48+00:00 2013-03-28T10:48:48+00:00 This week's top six infographics David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0003/1719/logo.jpg" alt="" width="60">Once again we round up six of the best infographics we've seen this week.</strong></p> <p>The topics include mobile trends in emerging markets, social influencers, the mobile landscape, 4G's impact on retail, and stats on bring your own device.</p><p><a href="https://econsultancy.com/blog/62423-this-week-s-top-six-infographics-49/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62407 2013-03-25T16:41:00+00:00 2013-03-25T16:41:00+00:00 UK's online gambling sector worth £2bn in 2012: stats Graham Charlton <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0003/1263/ppm_iphone-blog-third.jpg" alt="" width="140">Sports, and especially 'in-play', betting is leading the growth in the UK's online gambling market, with the sector worth more than £2bn in 2012. </strong></p> <p>For example, football betting has grown by 69% during 2011 to 2012, making it the second most lucrative, after horse racing. </p> <p><a href="http://www.stickyeyes.com/">Stickeyes</a> has released a report on the sector, which looks at the top 50 keywords driving online search, and which brands are cleaning up.</p> <p>Here are a few highlights from the study... </p><p><a href="https://econsultancy.com/blog/62407-uk-s-online-gambling-sector-worth-2bn-in-2012-stats/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/61894 2013-01-18T10:16:54+00:00 2013-01-18T10:16:54+00:00 Key digital trends for 2013 [infographic] Graham Charlton <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0002/7848/Econ_logog.png" alt="" width="80"></strong></p> <p><strong>Our latest <a href="http://econsultancy.com/uk/reports/quarterly-digital-intelligence-briefing-digital-trends-for-2013">Quarterly Digital Intelligence Briefing: Digital Trends for 2013</a>, produced in association with <a href="http://www.adobe.com/uk/solutions/digital-marketing.html">Adobe</a>, looks at what marketers see as the <a title="17 digital marketing and ecommerce trends for 2013 by Econsultancy CEO Ashley Friedlein" href="http://econsultancy.com/uk/blog/61806-17-digital-marketing-and-ecommerce-trends-for-2013-by-econsultancy-ceo-ashley-friedlein">most important trends in the next 12 months</a>. </strong></p> <p>This infographic sums up some of the key findings from the survey of around 700 business respondents...</p><p><a href="https://econsultancy.com/blog/61894-key-digital-trends-for-2013-infographic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/61901 2013-01-18T09:31:53+00:00 2013-01-18T09:31:53+00:00 The million-dollar content marketing question Ryan Skinner <p><strong><img style="float: left;" src="http://farm9.staticflickr.com/8097/8388966637_b85c95aaa9.jpg" alt="Million-Dollar Content Marketing Question" width="200">No product was ever more content marketed than content marketing itself. And it worked. Marketers are diving in.</strong></p><p>But the ideas that spawned the discipline that created the movement also generated a pile-up of content marketing suppliers, and it’s still growing like topsy.</p><p>With supply evolving so rapidly, how are marketers to choose a content marketing partner?</p> <p>That’s the million-dollar content marketing question.</p><p><a href="https://econsultancy.com/blog/61901-the-million-dollar-content-marketing-question/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/61855 2013-01-17T22:15:00+00:00 2013-01-17T22:15:00+00:00 Small Australian businesses and social media [infographic] Claire Brinkley <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/7934/stats-blog-third.png" alt="" width="200" height="133">It seems small and medium businesses are still neglecting social media, with only 27% and 34% respectively having a presence on social networking sites.</strong></p> <p>These figures come from the <a href="http://about.sensis.com.au/IgnitionSuite/uploads/docs/FinalYellow_SocialMediaReport_digital_screen.pdf" target="_blank">Yellow Pages Report</a>, which looked at the social media habits of nearly 2,000 Australian SMEs and puts forward a case for why Australian businesses need to invest more time and funding into their social media strategies.</p><p><a href="https://econsultancy.com/blog/61855-small-australian-businesses-and-social-media-infographic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/61868 2013-01-16T14:49:00+00:00 2013-01-16T14:49:00+00:00 Social media and sports: winners and losers [infographic] Luke Brynley-Jones <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0002/7907/Sports_biscuit.gif" alt="" width="130">Sport and social media are obvious partners. Sport provides ‘live’ excitement and social media lets you share the moment with your friends. </strong></p> <p>It’s a social marriage made in sporting Heaven. </p><p><a href="https://econsultancy.com/blog/61868-social-media-and-sports-winners-and-losers-infographic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/61809 2013-01-08T13:03:00+00:00 2013-01-08T13:03:00+00:00 Mobile accounts for 20% of Facebook ad spend: infographic David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0002/7547/Facebook_logo_1.png" alt="" width="71" height="71">Mobile now represents 20.3% of overall Facebook ad spend, with Google’s Android dominating the market in terms of smartphone spending.</strong></p> <p>The findings come from a new report by <a href="http://www.kenshoo.com/social">Kenshoo Social</a> that analysed more than 2m Facebook ad clicks and conversions by global advertisers.</p> <p>It found that the average cost per click on mobile ads (including both smartphones and tablets) is $1.38, 70% more than desktop ads at $0.81.</p><p><a href="https://econsultancy.com/blog/61809-mobile-accounts-for-20-of-facebook-ad-spend-infographic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/11230 2012-11-30T09:40:25+00:00 2012-11-30T09:40:25+00:00 Making sense of marketing attribution [infographic] Graham Charlton <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/6539/attribution-blog-third.png" alt="" width="100">Only 54% of companies are using any form of marketing attribution, though 89% of those that do report that it is had a postive effect on their business. </strong></p> <p>Our recent <strong><a href="http://econsultancy.com/uk/reports/quarterly-digital-intelligence-briefing-making-sense-of-marketing-attribution">Quarterly Briefing: </a><a href="http://econsultancy.com/uk/reports/quarterly-digital-intelligence-briefing-making-sense-of-marketing-attribution">Making Sense of Attribution</a>, </strong>produced in partnership with <a href="http://www.adobe.com/uk/solutions/digital-marketing.html">Adobe</a>, found that adoption of attribution is growing, <a href="http://econsultancy.com/uk/blog/11146-adoption-of-marketing-attribution-driven-by-social-and-mobile">driven by social and mobile</a>, </p> <p>This infographic presents some of the key takeaways from that report.</p><p><a href="https://econsultancy.com/blog/11230-making-sense-of-marketing-attribution-infographic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/11173 2012-11-23T09:24:00+00:00 2012-11-23T09:24:00+00:00 Facebook cheat sheet [Infographic] Rob McNair <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/6161/cheat-sheet-404-home-page-post-blog-third.jpg" alt="" width="170">Need to save time (while wasting some) on Facebook? Here’s a handy infographic on all the keyboard shortcuts to help you navigate your way around the number one social network. </strong></p> <p>The Facebook cheat sheet also offers shortcuts for the Facebook emoticons, including one for your own brand page! </p> <p>The majority of shortcuts use Alt+ a number, however all these work differently across specific browsers. </p> <p><a href="https://econsultancy.com/blog/11173-facebook-cheat-sheet-infographic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/11126 2012-11-16T12:17:00+00:00 2012-11-16T12:17:00+00:00 The state of content marketing in the UK [infographic] Kevin Gibbons <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/5893/1-home-page-post-blog-third.png" alt="" width="200" height="112">Econsultancy recently released its first <a href="http://econsultancy.com/uk/reports/content-marketing-survey-report">Content Marketing Survey Report</a>, sponsored by <a href="http://www.outbrain.com/">Outbrain</a>, based on a survey of more than 1,300 marketers.</strong></p> <p>We found that this presented some very interesting insights into the current market within the UK. Most notably, that while 90% believe content marketing will become more important over the next 12 months, <strong>only 38% of companies have a content marketing strategy</strong> in place!</p> <p>This means that 62% of businesses are missing huge marketing opportunities. </p><p><a href="https://econsultancy.com/blog/11126-the-state-of-content-marketing-in-the-uk-infographic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/11068 2012-11-08T12:46:00+00:00 2012-11-08T12:46:00+00:00 How do B2B companies use social media? [infographic] David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/5560/logo-blog-third.jpg" alt="" width="200" height="75">Social media can be a useful tool for creating brand awareness, but are B2B marketers using it for demand generation as well?</strong></p> <p>According to a survey of more than 500 B2B marketers conducted by <a href="http://www.eloqua.com/modernmarketer">Eloqua</a>, 64% of UK businesses use social media as a marketing tool, with the most popular reasons being for brand awareness (83%), encouraging social sharing (56%) and gaining trust and followers (55%).</p> <p>Less than a third (32%) said they use social for lead generation and just 16% use social to assess market perception of their brand.</p> <p>Further results from Eloqua’s survey can be seen below or on this <a href="http://www.eloqua.com/go/glp/modernmarketer/">dedicated minisite</a>, and to find out more on this topic come to Econsultancy's B2B marketing conference, <a href="http://econsultancy.com/uk/funnel">FUNNEL</a>, at the Emirates Stadium next Tuesday, 13 November. </p> <p><a href="http://econsultancy.com/uk/funnel">FUNNEL</a> was created to help bring together sales and marketing teams to define better ways of turning awareness into interest and interest into revenue – while tracking the entire cycle.</p><p><a href="https://econsultancy.com/blog/11068-how-do-b2b-companies-use-social-media-infographic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10985 2012-10-30T22:00:00+00:00 2012-10-30T22:00:00+00:00 Social media and brands in Australia [infographic] Claire Brinkley <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/5099/social_brands_australia_snapshot-blog-third.jpg" alt="" width="200" height="142">Australians love social media - <a href="http://econsultancy.com/au/blog/9471-stats-social-media-in-australia-and-new-zealand">that much is clear</a> - but if you’ve ever wondered what sites have the highest membership per state or why consumers follow certain brands on Twitter and Facebook over others, then this infographic is for you. </strong></p> <p>Developed by <a href="http://www.marketingmag.com.au/news/infographic-social-media-and-brands-in-australia-25816/#.UI3XfsXMjo5">Marketing magazine and Transmission Design</a>, the infographic looks at the way consumers use social media and what they want from brands. It uses figures from Nielsen’s 'Australian Online Consumer Report' and the results show some interesting stats for how retailers should be using their social media. </p><p><a href="https://econsultancy.com/blog/10985-social-media-and-brands-in-australia-infographic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10887 2012-10-15T16:50:00+01:00 2012-10-15T16:50:00+01:00 30 tips for promoting your blog content [infographic] Graham Charlton <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/4531/social-media-icons-blog-third.jpeg" alt="" width="100">This infographic from <a href="http://launchgrowjoy.com/30-ways-to-promote-your-blog-posts/">Launch Grow Joy</a> contains some useful tips on promoting your blog articles once you have published them.  </strong></p> <p>Some tips are obvious, such as submitting posts to social sites, but you should find some new ways to <a href="http://econsultancy.com/uk/reports/content-marketing-survey-report">promote your content</a>. </p> <p>If you need inspiration for your blog, here are the <a href="http://econsultancy.com/uk/blog/10206-the-34-types-of-blog-post-that-work-wonders-for-econsultancy">34 types of blog post that work wonders for Econsultancy</a>. </p><p><a href="https://econsultancy.com/blog/10887-30-tips-for-promoting-your-blog-content-infographic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10611 2012-08-27T17:11:00+01:00 2012-08-27T17:11:00+01:00 Four to 15 character subject lines have highest open rates Heather Taylor <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/2717/mailermailer-blog-thumb.jpeg" alt="" width="100" height="100">Mailer Mailer recently came out with an infographic based on their recent <a href="http://www.mailermailer.com/resources/metrics/index.rwp">Email Marketing Metrics report</a>. With the data they compiled, you can see the success of what time scheduled emailed work best and how well subject lines perform based on the number of characters in it.</strong></p> <p>For instance: </p> <ul> <li>70% of messages are opened within the first 16 hours.</li> <li>Messages scheduled for Sunday had higher open and click rates as did ones that were scheduled for midnight.</li> </ul><p><a href="https://econsultancy.com/blog/10611-four-to-15-character-subject-lines-have-highest-open-rates/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10586 2012-08-23T10:46:00+01:00 2012-08-23T10:46:00+01:00 PPC accounts for just 6% of total search clicks [infographic] David Towers <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/2611/google_healthyceleb.com_-blog-third.jpeg" alt="" width="180"><a href="https://econsultancy.com/reports/paid-search-marketing-ppc-best-practice-guide">Paid search</a> only accounts for 6% of total clicks from search engines versus natural search at 94% of clicks, according to research from <a href="http://www.groupm.com/">GroupM UK</a> carried out with <a href="http://www.nielsen.com/">Nielsen</a>. </strong></p> <p>Also, women are slightly more prone to clicking on paid search results than males, and, as age increases, so does the likelihood of clicking on paid search results.</p> <p>The research, based on 28m people in the UK, making a total of 1.4bn search queries during June 2011, is the first in the UK to reveal click through rate (CTR) by natural search position for both brand and non-brand search terms and how these CTRs change by vertical.</p><p><a href="https://econsultancy.com/blog/10586-ppc-accounts-for-just-6-of-total-search-clicks-infographic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10572 2012-08-21T03:00:00+01:00 2012-08-21T03:00:00+01:00 Analysis of Australian e-commerce statistics [Infographic] Jake Hird <p><strong>E-commerce in Australia is a complex, fragmented landscape and one that’s a hot topic in the marketplace - constantly being at the forefront of discussions within the digital industry and wider <a href="https://www.google.com.au/search?hl=en&amp;gl=au&amp;tbm=nws&amp;q=e-commerce+australia+&amp;oq=e-commerce+australia+&amp;gs_l=news-cc.3...3601.7259.0.7400.21.12.0.0.0.0.0.0..0.0...0.0...1ac.">public sphere</a>. </strong></p> <p>Recently, competitions.com.au created a <a href="http://blog.competitions.com.au/infographics/australian-ecommerce-statistics-infographic/">catchy infographic</a> that considers the current e-commerce environment in the region. </p><p><a href="https://econsultancy.com/blog/10572-analysis-of-australian-e-commerce-statistics-infographic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10490 2012-08-07T10:57:44+01:00 2012-08-07T10:57:44+01:00 55% of shoppers abandon carts due to shipping costs: infographic David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0002/1985/van.jpeg" alt="" width="200" height="128">A large proportion of abandoned shopping carts are unavoidable as consumers never really intended to make a purchase in the first place.</strong></p> <p>Data from <a href="http://www.comscore.com/">comScore</a> shows that 57% of consumers have abandoned a purchase as they were only window shopping while <a href="http://econsultancy.com/uk/blog/10052-free-shipping-and-delivery-timing-are-key-for-customer-satisfaction">56% said they abandoned a transaction as they were just saving items for later.</a></p> <p>However the next three most popular reasons for abandoning a shopping cart were all to do with shipping costs.</p> <p>A separate survey that we conducted last year found that <a href="http://econsultancy.com/uk/blog/7730-why-do-consumers-abandon-online-purchases">74% of respondents had abandoned a basket due to high delivery charges,</a> while a survey by Trimble found that <a href="http://econsultancy.com/uk/blog/10468-40-of-online-shoppers-are-willing-to-pay-for-next-day-delivery">more than half of respondents (58%) would choose free or discounted shipping as the main way to improve e-commerce.</a></p><p><a href="https://econsultancy.com/blog/10490-55-of-shoppers-abandon-carts-due-to-shipping-costs-infographic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10450 2012-07-31T11:38:32+01:00 2012-07-31T11:38:32+01:00 Intelligent email marketing that drives conversions: infographic David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/1727/email-on-iphone-blog-third-blog-thumb.jpeg" alt="" width="100" height="131">Email marketing is an important channel for maintaining a relationship with customers and driving conversions through targeted messages and offers.</strong></p> <p>We’ve recently blogged <a href="http://econsultancy.com/uk/blog/10442-seven-tips-for-managing-email-marketing-campaigns">seven tips for managing email marketing campaigns</a>, as well as looking at stats which show that <a href="http://econsultancy.com/uk/blog/10404-email-marketing-stats-consumers-open-just-20-of-messages">consumers open just 20% of email messages.</a></p> <p>Then there’s also the pressing issue of mobile email, as while stats show that <a href="http://econsultancy.com/uk/blog/9591-27-of-emails-are-opened-on-mobile-devices-stats">27% of emails are opened on mobile devices</a> results from our <a href="http://econsultancy.com/uk/reports/email-census">Email Marketing Census 2012</a> reveal that a large number of companies do not have any strategy in place for optimising emails for mobile.</p> <p>This infographic from <a href="http://monetate.com/#axzz22By9fldm">Monetate</a> looks at the conversion rate for email marketing compared to Twitter and search, as well revealing ways of increasing sales using email.</p><p><a href="https://econsultancy.com/blog/10450-intelligent-email-marketing-that-drives-conversions-infographic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10436 2012-07-27T16:49:00+01:00 2012-07-27T16:49:00+01:00 Turning likes into buys: infographic Heather Taylor <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/1261/facebook-like-blog-thumb.jpeg" alt="" width="100" height="93">As we continue to look for ways to bridge the <a href="http://econsultancy.com/us/blog/10398-lack-of-social-roi-measurement-holding-industry-back">gap between Facebook likes and consumer spending</a>, it's important to see how much social media is affecting potential customers.</strong></p> <p>A <a href="http://www.couponcabin.com/blog/post/infographic-from-likes-to-buys/">new infographic by CouponCabin </a>and Column Five Media takes a look at just how much influence social media has on consumers, and what types of companies people are more likely to be loyal to.</p><p><a href="https://econsultancy.com/blog/10436-turning-likes-into-buys-infographic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10374 2012-07-19T08:49:49+01:00 2012-07-19T08:49:49+01:00 How websites are using your data [infographic] Graham Charlton <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/1162/facebook-tumblr-twitter-pinterest-google-blog-third.jpeg" alt="" width="100"></strong><strong>This infographic from <a href="http://www.baynote.com/infographic/i-know-what-you-did-on-the-web/">Baynote</a> looks at how Google, Pinterest, Facebook and Twitter are gathering and using your data...</strong></p><p><a href="https://econsultancy.com/blog/10374-how-websites-are-using-your-data-infographic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10366 2012-07-18T13:56:00+01:00 2012-07-18T13:56:00+01:00 55% of mobile commerce sales driven by the iPad [infographic] Graham Charlton <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/1123/ipad2b_f-blog-third.jpeg" alt="" width="170">55% of <a href="http://econsultancy.com/uk/blog/8139-how-to-make-a-mobile-commerce-sitesite-for-200-3">mobile commerce</a> sales come through the <a href="http://econsultancy.com/uk/blog/9728-tablets-the-opportunity-for-marketers">iPad</a>, followed by 29% on iPhone and 13% on Android devices. </strong></p> <p>According to stats from Affiliate Window's network, the iPad accounts for 40% of traffic. The stats are taken from 53m clicks and 1.5m sales between January 2011 and June 2012. </p> <p>As the infographic shows, mobile tracking is an issue. Over this period, advertisers received <strong>£28m in sales for which they were unable to pay commission to affiliates. </strong></p><p><a href="https://econsultancy.com/blog/10366-55-of-mobile-commerce-sales-driven-by-the-ipad-infographic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10194 2012-07-18T10:18:00+01:00 2012-07-18T10:18:00+01:00 The ROI of personalisation [infographic] Graham Charlton <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0002/1121/quarterly-digital-intelligence-briefing-packshot.png" alt="" width="150" height="113">37% of companies surveyed are able to target personalised web content in the right context in real-time, according to stats from our latest <a href="http://econsultancy.com/uk/reports/quarterly-digital-intelligence-briefing">Quarterly Digital Intelligence Briefing</a>. </strong></p> <p>June's briefing, sponsored by<a href="http://www.adobe.com/uk/marketing"> Adobe</a>, looks into the latest trends around personalisation, the importance of customer trust when implementing this, and measurement of ROI. </p> <p>This infographic shows how companies are personalising the web experience, and how ROI is measured...</p><p><a href="https://econsultancy.com/blog/10194-the-roi-of-personalisation-infographic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10339 2012-07-13T17:03:41+01:00 2012-07-13T17:03:41+01:00 Three years of Twitition [infographic] Graham Charlton <p><strong><a href="https://twitter.com/Twitition"><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/0976/twipples_sq-blog-half.png" alt="" width="150">Twitition</a>, created by Leeds-based agency Branded 3, reached its third anniversary this week. Having started as an idea over breakfast, it has since been used by 8m people, and 200,000 petitions have been created. </strong></p> <p>It has since been used by Lady Gaga, to campaign against the US 'Don’t ask, don’t tell’ law, and has been targeted by Chinese hackers, thanks to Twititions relating to the arrest of Chinese artist and activist Ai WeiWei. </p> <p>This infographic presents a potted history of the tool, and shows some of the major milestones... </p><p><a href="https://econsultancy.com/blog/10339-three-years-of-twitition-infographic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10295 2012-07-09T13:48:00+01:00 2012-07-09T13:48:00+01:00 Create merchandising magic with product badges: infographic David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/0711/new-blog-thumb.png" alt="" width="100" height="100">As online shoppers we like to think our purchases are based on rational decisions rather than manipulative sales techniques.</strong></p> <p>But in reality, we are quite likely to be swayed by simple graphics that highlight a product as ‘new’ or as a ‘bestseller.’</p> <p>This infographic created by <a href="http://monetate.com/#axzz207Zatlz5">Monetate</a> suggests that product badges can actually improve conversion rates by as much as 55%, so it’s clearly a sales method that can’t be ignored.</p><p><a href="https://econsultancy.com/blog/10295-create-merchandising-magic-with-product-badges-infographic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10248 2012-07-03T13:06:00+01:00 2012-07-03T13:06:00+01:00 The ROI of Facebook and Twitter [infographic] Graham Charlton <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/0507/twitter_roi-blog-third.png" alt="" width="160">This infographic from <a href="http://www.facebook.com/inventhelp">InventHelp</a> looks at how brands can <a href="http://econsultancy.com/uk/blog/3407-10-ways-to-measure-social-media-success">measure the success of social media campaigns</a> on Twitter and Facebook.</strong></p> <p>It shows how Google Analytics <a href="http://econsultancy.com/uk/blog/9675-which-of-your-digital-marketing-channels-assist-most-in-conversions">Assisted Conversions</a> can be used to correlate social media traffic with sales, as well as showing some success stories from brands.  </p><p><a href="https://econsultancy.com/blog/10248-the-roi-of-facebook-and-twitter-infographic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10247 2012-07-02T22:20:01+01:00 2012-07-02T22:20:01+01:00 Maximizing the impact of Generation Y in the workforce: Infographic Heather Taylor <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/0501/geny-blog-third.jpeg" alt="" width="200" height="137">Most marketers seem interested in diving into the minds of the millennials. This especially applies as Generation Y move to become a central part of the workforce (yes, this means they'll have more money). </strong></p> <p><a href="http://onlinemba.unc.edu/mba-at-unc-blog/geny-in-the-workplace">MBA@UNC</a>, the online mba program at the University of North Carolina, launched a new infographic today on the whos, hows and whys of managing Generation Y. This was made in partnership with the Young Entrepreneur Council as part of their #FixYoungAmerica campaign.</p><p><a href="https://econsultancy.com/blog/10247-maximizing-the-impact-of-generation-y-in-the-workforce-infographic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10239 2012-07-02T10:56:00+01:00 2012-07-02T10:56:00+01:00 HTML5: what marketers need to know [infographic] Graham Charlton <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/0466/html5_logo_256-blog-third.png" alt="" width="90">According to stats from <a href="http://intro.uberflip.com/html5-usage-infographic/?utm_source=Media+Contacts+-+Content+Marketing&amp;utm_campaign=d05f2ab198-Media+Blast+Infographic+%231&amp;utm_medium=email">Uberflip</a>, HTML5 is being used by almost 50% of developers, and is projected to grow to 80% within the next three years. </strong></p> <p>This infographic summarises the potential benefits of HTML5, and looks at how some brands are using it... </p><p><a href="https://econsultancy.com/blog/10239-html5-what-marketers-need-to-know-infographic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10227 2012-06-29T09:17:21+01:00 2012-06-29T09:17:21+01:00 The Econsultancy MSc and me: a graduate's point of view [infographic] Mark McGee <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/0408/msc_1-blog-third.png" alt="" width="150">Recently, Econsultancy announced the news that over 90% of the latest graduates from its <a href="http://econsultancy.com/uk/press-releases/6492-top-marks-from-econsultancy-s-msc-grads">MSc programmes in Digital Marketing Communications and Internet Retailing</a> achieved a merit or higher. </strong></p> <p>I can proudly say that I am one of these graduates. As I was recently asked to recount my MSc experience, I thought it would be of interest to those of you considering applying.</p><p><a href="https://econsultancy.com/blog/10227-the-econsultancy-msc-and-me-a-graduate-s-point-of-view-infographic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10202 2012-06-27T11:40:00+01:00 2012-06-27T11:40:00+01:00 How @Econsultancy got 100,000 Twitter followers [Infographic] Matt Owen <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/0262/100000_logo-blog-thumb.png" alt="http://assets.econsultancy.com/images/resized/0002/0262/100000_logo-blog-thumb.png" width="100" height="98">We're not generally ones to blow our own trumpets here at Econsultancy, but last week our main Twitter account (<a title="https://twitter.com/#!/Econsultancy" href="https://twitter.com/#!/Econsultancy">@Econsultancy</a>, feel free to follow us!) sailed past the 100,000 followers mark. </strong></p> <p>That's quite a milestone in anyone's books, so I decided to take a closer look at our followers, who they are and what they do (and of course, what they're worth... ).</p> <p>It turns out, there are a LOT of facts and figures flying around that are fascinating to look at, and what better way to compile them than in that most tweet-worthy way: An infographic.</p> <p>We'd also like to say thanks to everyone there for helping us get to this point, we've learned a huge amount about every aspect of our business thanks to your feedback and had a great time along the way. </p> <p>Anyway, enough gushing, check out the stats! </p><p><a href="https://econsultancy.com/blog/10202-how-econsultancy-got-100-000-twitter-followers-infographic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10168 2012-06-22T09:36:00+01:00 2012-06-22T09:36:00+01:00 This week's top six infographics David Moth <p><strong>Here's a round up of some of the best infographics we've seen this week. </strong></p> <p>Topics include the world app economy, the best time to post links on social media, the evolution of content marketing, and some shameless self-promotion.</p> <p>If your eyes are straining to see the detail, you can click on some of the images for larger versions...</p><p><a href="https://econsultancy.com/blog/10168-this-week-s-top-six-infographics-10/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10153 2012-06-20T10:01:00+01:00 2012-06-20T10:01:00+01:00 Consumer attitudes to data privacy [infographic] Graham Charlton <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/0024/data-blog-third.png" alt="" width="120">One in three consumers now regard their personal information as a tradable commodity, according to stats from a <a href="http://www.dma.org.uk/">DMA</a> survey of 1,020 adults. </strong></p> <p>These consumers are prepared to share their details for marketing purposes, as long as they trust the brand in question, while others would 'sell' their data for a discount. </p> <p><a href="https://econsultancy.com/blog/10153-consumer-attitudes-to-data-privacy-infographic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10128 2012-06-18T10:11:42+01:00 2012-06-18T10:11:42+01:00 Online reviewers are altruistic [infographic] Graham Charlton <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/9906/reviews-blog-third.png" alt="" width="150">People leaving <a href="http://econsultancy.com/uk/blog/9366-e-commerce-consumer-reviews-why-you-need-them-and-how-to-use-them">product reviews online</a> are motivated by helping fellow shoppers or to reward companies for good service.</strong></p> <p>This infographic from <a href="http://blog.demandforce.com/wp-content/uploads/2012/06/Demandforce-Unselfish-Reasons-Reviews-6.11.12.png">Demandforce</a> also looks at how consumers are influenced by reviews, and their importance for local businesses. </p><p><a href="https://econsultancy.com/blog/10128-online-reviewers-are-altruistic-infographic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/9956 2012-05-22T10:52:02+01:00 2012-05-22T10:52:02+01:00 The power and growth of mobile marketing: infographic David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/9033/samsung_image-blog-thumb.png" alt="" width="100" height="114">If you are a frequent reader of the Econsultancy blog, you’ll be well aware that <a href="http://econsultancy.com/uk/reports/mobile-websites-and-apps-optimization-best-practice-guide">mobile</a> is an extremely important channel for marketers.</strong></p> <p>The ability to target consumers anytime, anywhere, is a massive opportunity for brands and advertisers, so it’s no wonder that mobile marketing investment is predicted to triple in the next four years.</p> <p>But in order to make best use of the opportunity, advertisers need to understand who is using mobile and what they are using it for.</p><p><a href="https://econsultancy.com/blog/9956-the-power-and-growth-of-mobile-marketing-infographic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/9944 2012-05-21T13:24:34+01:00 2012-05-21T13:24:34+01:00 What do consumers think of social media marketing on mobile? Graham Charlton <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/8989/smartphones-blog-third.jpeg" alt="" width="120">Stats show the massive growth in the use of smartphones to access social media, but how will consumers react to <a href="http://econsultancy.com/uk/blog/9747-with-all-that-social-data-why-are-twitter-s-mobile-ads-so-hit-and-miss">social media marketing on their mobiles</a>? </strong></p> <p>Some of the stats in this <a href="http://www.dma.org.uk/">DMA</a> infographic suggest there is some resitance to this. For example, 44% regard marketing on mobile social media as invasive, while 52% believe that ads should only be seen by fans or followers of brands.</p><p><a href="https://econsultancy.com/blog/9944-what-do-consumers-think-of-social-media-marketing-on-mobile/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/9847 2012-05-11T12:49:00+01:00 2012-05-11T12:49:00+01:00 Top 250 internet retailers on social media: infographic David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0001/8691/Internet_retailer_logo.png" alt="" width="186" height="77">It should come as no surprise that 97% of the top 250 internet retailers have a Facebook presence.</strong></p> <p>However, did you realise that 61% of them have a Pinterest account? Or that just 67% are on Google+?</p> <p>Social analytics firm <a href="https://www.campalyst.com/">Campalyst</a> has pulled together this infographic to reveal how the top internet retailers use social media.</p> <p>It uses data for the top 250 e-tailers from Internet Retailer's top 500 from 2011.</p><p><a href="https://econsultancy.com/blog/9847-top-250-internet-retailers-on-social-media-infographic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/9841 2012-05-10T21:52:00+01:00 2012-05-10T21:52:00+01:00 The role of social media in financial services marketing Heather Taylor <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0001/6330/linkedin_logo.png" alt="" width="62" height="61">Today, LinkedIn launched its inaugural <a href="http://linkedinsummit.com/finserv/home.html">Financial Services Summit</a> in New York which focused on the role social media is playing in the financial services industry. The first panel brought together representatives from American Express, Citi, Fidelity Investments, Prudential Retirement and Hearsay Social to talk about using social media in financial marketing.</strong></p> <p>It was curious to see a panel on social media where only two out of six individuals on the panel have Twitter accounts. One was Clara Shih, who runs the agency Hearsay Social, and the other, Frank Eliason, SVP of Social for Citi. The panelists' lack of Twitter accounts felt like a microcosm highlighting how most financial service organizations are behind in social media.</p><p><a href="https://econsultancy.com/blog/9841-the-role-of-social-media-in-financial-services-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/9801 2012-05-07T19:13:00+01:00 2012-05-07T19:13:00+01:00 Managing the flood of big data: infographic Heather Taylor <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0001/7890/IBM_logo.png" alt="" width="110" height="64">As large web companies are selling us on the value of big data, they are also peddling their own cloud services to help you make sense of all the information you feel compelled to process. </strong></p> <p>Just as <a title="Amazon Web Services" href="http://econsultancy.com/us/blog/9669-amazon-s-cto-highlights-seven-transformations-cloud-services-will-enable">Amazon Web Services</a> is showing how it's changing businesses with its scalable and affordable data and analytic services, IBM has been developing its own solution with Netezza, an acquisition they made in 2010.</p><p><a href="https://econsultancy.com/blog/9801-managing-the-flood-of-big-data-infographic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/9724 2012-04-30T10:13:38+01:00 2012-04-30T10:13:38+01:00 The ultimate customer experience: infographic David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/8254/monetet_logo-blog-third.png" alt="" width="200" height="60">It’s no secret that delivering an excellent customer experience has a positive impact on conversion rates and revenue.</strong></p> <p>Amazon is the perfect example of this. Its massive growth has been driven in no small part by its painless one-click payment system and excellent customer service.</p> <p>This infographic, produced by <a href="http://assets.econsultancy.com/images/0001/8255/monetate_CX_infographic.png">Monetate</a>, shows that 73% of consumers would buy again from a retailer if they had a superior customer experience, while 89% would shun a business if they had a bad experience.</p><p><a href="https://econsultancy.com/blog/9724-the-ultimate-customer-experience-infographic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/9693 2012-04-25T13:03:00+01:00 2012-04-25T13:03:00+01:00 The incredible shrinking Yahoo: infographic David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/8134/yahoo_logo-blog-third.png" alt="" width="200" height="44">Yahoo’s fall from grace is well documented, with its once dominant position in the search industry undermined by years of mismanagement.</strong></p> <p>New CEO Scott Thompson has a major task on his hands reversing the company’s declining fortunes, with his plans currently focused on boosting ad revenues and <a href="http://econsultancy.com/uk/blog/9140-the-bing-and-yahoo-search-alliance-the-expert-s-view">forging a closer alliance with Microsoft</a>.</p><p><a href="https://econsultancy.com/blog/9693-the-incredible-shrinking-yahoo-infographic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/9629 2012-04-18T13:00:00+01:00 2012-04-18T13:00:00+01:00 How social are UK SEO agencies: infographic Vikki Chowney <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/7935/social-media-property-blog-thumb.png" alt="" width="100" height="92">We’ve talked often about the overlap between social and search.</strong></p> <p>MDG Advertising suggests that the two channels hold exponentially more power when marketers use them in tandem – and the <a href="http://econsultancy.com/uk/blog/9361-social-versus-search-infographic">infographic the agency produced</a> proved to be incredibly popular. </p> <p>We're yet to find a search professional that believes their discipline can exist in a bubble, but are people practising what they preach?</p><p><a href="https://econsultancy.com/blog/9629-how-social-are-uk-seo-agencies-infographic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>