If you are a frequent reader of the Econsultancy blog, you’ll be well aware that mobile is an extremely important channel for marketers.
The ability to target consumers anytime, anywhere, is a massive opportunity for brands and advertisers, so it’s no wonder that mobile marketing investment is predicted to triple in the next four years.
But in order to make best use of the opportunity, advertisers need to understand who is using mobile and what they are using it for.
Stats show the massive growth in the use of smartphones to access social media, but how will consumers react to social media marketing on their mobiles?
Some of the stats in this DMA infographic suggest there is some resitance to this. For example, 44% regard marketing on mobile social media as invasive, while 52% believe that ads should only be seen by fans or followers of brands.
It should come as no surprise that 97% of the top 250 internet retailers have a Facebook presence.
However, did you realise that 61% of them have a Pinterest account? Or that just 67% are on Google+?
Social analytics firm Campalyst has pulled together this infographic to reveal how the top internet retailers use social media.
It uses data for the top 250 e-tailers from Internet Retailer's top 500 from 2011.
Today, LinkedIn launched its inaugural Financial Services Summit in New York which focused on the role social media is playing in the financial services industry. The first panel brought together representatives from American Express, Citi, Fidelity Investments, Prudential Retirement and Hearsay Social to talk about using social media in financial marketing.
It was curious to see a panel on social media where only two out of six individuals on the panel have Twitter accounts. One was Clara Shih, who runs the agency Hearsay Social, and the other, Frank Eliason, SVP of Social for Citi. The panelists' lack of Twitter accounts felt like a microcosm highlighting how most financial service organizations are behind in social media.
As large web companies are selling us on the value of big data, they are also peddling their own cloud services to help you make sense of all the information you feel compelled to process.
Just as Amazon Web Services is showing how it's changing businesses with its scalable and affordable data and analytic services, IBM has been developing its own solution with Netezza, an acquisition they made in 2010.
It’s no secret that delivering an excellent customer experience has a positive impact on conversion rates and revenue.
Amazon is the perfect example of this. Its massive growth has been driven in no small part by its painless one-click payment system and excellent customer service.
This infographic, produced by Monetate, shows that 73% of consumers would buy again from a retailer if they had a superior customer experience, while 89% would shun a business if they had a bad experience.
Yahoo’s fall from grace is well documented, with its once dominant position in the search industry undermined by years of mismanagement.
New CEO Scott Thompson has a major task on his hands reversing the company’s declining fortunes, with his plans currently focused on boosting ad revenues and forging a closer alliance with Microsoft.
We’ve talked often about the overlap between social and search.
MDG Advertising suggests that the two channels hold exponentially more power when marketers use them in tandem – and the infographic the agency produced proved to be incredibly popular.
We're yet to find a search professional that believes their discipline can exist in a bubble, but are people practising what they preach?
Fortune 500 companies aren’t all suited to having a huge social media presence – you can’t imagine many people ‘liking’ Exxon Mobile, for example.
However, for the consumer brands and FMCGs on the list having a strong social media presence is an important marketing consideration.
One of the hottest topics from Digital Cream London 2012 last month was attribution.
Though not neccessarily the sexiest of subjects, the potential to use this to directly measure which marketing activities are driving conversions is huge.
As DC Storm's Seth Richardson outlined for us, the real value is the long term campaign and budget optimisation benefits.