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As we have said before on this blog, social media is not killing email, and the two are complentary partners.
New global research from e-Dialog reinforces this view, showing how email can drive interaction on social sites, and that brands' behaviour on Facebook and Twitter can make customers more receptive to emails.
Here are a few highlights from the study (registration required), and an infographic showing some of the headline stats.
As covered in our Friday round-up, last week ZDnet's Tom Foremski wrote a column that questioned the true size of social networks due to the amount of users with empty or fake profiles.
To back this up he cited analysis by Kevin Kelly, a former editor of Wired magazine, on 560,000 people that have 'circled' him on G+. The largest group of people were found to be 'ghosts' - those who hadn't even filled out profile information.
This week, social media agency Umpf has released an infographic based on a study of over 2,400 people's social habits, aiming to find out just how active UK consumers are.
eBay released the infographic below this morning, as covered by Richard Brewer-Hay on the official eBay Ink blog.
Following the acquisition of recommendation engine Hunch for $80m in November of last year, eBay has been working quietly on using the company’s technology to revamp its own e-commerce recommendations.
Online retail sales during the holiday season increased by 15% in 2011 compared to 2010, according to data from Monetate.
Sales at brick-and-mortar stores increased by just 4% in the same period.
Business audience marketing agency, Bizo, are encouraging marketers to capitalize on where audiences spend most of their time online instead of expecting potential customers to come to them.
By adding targeted display marketing into the mix, marketers can increase brand recall by 6% and boost form conversion rates by 30%.
Global smartphone ad impressions on the InMobi network increased 488% in Q4 2011 compared to Q4 2010.
The figures, released today in the InMobi Mobile Market 2011 Review, also show that mobile impressions grew 251% in the same period.
The mobile web is here. If you are yet to put a strategy in place to develop your mobile presence in order to meet a growing consumer demand, now is the time to act.
I’ve identified the key areas to remember when organising your mobile strategy.
Mobile conversion rates are still lagging behind tablets and desktops, according to new statistics from Monetate.
The study, which monitored traffic and purchases from Thanksgiving to ‘Cyber Monday’, found that mobile achieved a conversion rate of 2.3% compared to 5.4% and 5% for desktops and tablets respectively.
New research reveals that almost half of Britons (47%) have reviewed a product online, compared to just 33% in the US.
According to the survey from recommendation agency Lexis and digital outfit Beyond, nearly half (43%) of those based in the UK go on to purchase products after engaging with brands online - but less than a third of Americans (31%) do the same.
With a population of 1.21bn, you would think that India would be a massive market for e-commerce, but it is worth just $10bn.
By comparison, the US e-commerce market is worth $167bn while in China, with a population of 1.33bn, online retail was worth around $83bn.
This suggests that there is still plenty of room for growth, and this infographic from ReferralCandy has some useful stats on the barriers to growth...
A new infograohic shows the growth of mobile marketing, with US spending increasing by 75% since 2009, while it is predicted to reach $2.3bn by 2013.
The infographic, from Microsoft Tag, also shows that the average mobile app session lasts 4.3 minutes, compared with one minute online.