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Content marketing as we know it has reached its peak, and things are about to change.
The quality of content being created is at its highest, but the syndication and effectiveness of the content has become the most bottlenecked area due to the vast amount of it.
Last week I attended Wired 2016, along with other assorted academics, scientists and all sorts of curious minds in between.
This two-day affair is designed to encourage attendees to abandon their comfort zones, discover the world’s most disruptive minds and organisations and examine future technology.
At Facebook’s F8 conference earlier this year, Mark Zuckerberg said “(Instant messaging) is going to be the next big platform for helping you connect with all kinds of services in new ways".
When you bear in mind this is a man who spent the best part of $22bn buying WhatsApp, you can be pretty sure he’s going to be right.
But where is instant messaging heading and what does this mean for marketers?
Digital technology has increased the pace of change in consumer and patient expectations, but most pharma and healthcare organisations haven’t moved quickly in response.
Consumers are taking control over their own healthcare and driving change, preferring a more convenient way to get medical services and access information.
One of the biggest issues that creative teams face is finding the right images to put alongside their marketing campaigns.
The time and effort required to create and curate an image library is considerable, and it needs constant maintenance to ensure that images stay relevant to the brand and message.
With people aged 18-24 twice as likely as any other age group to research a charity online before making a donation, it's essential that non-profits pay close attention to their digital presence.
From your site itself through to email marketing, social media strategy and paid search it’s vital to seize every opportunity to make the case for your charity to an audience that's increasingly looking for reassurance before parting with their cash.
Everybody loves buying a knick-knack, drilling a hole or wielding a tool in the garden.
After last week's post on IKEA creative was well received, I've stuck with the home improvement theme and rounded up 10 marketing campaigns from Lowe's.
Customer experience and innovation are both hard to pin down.
Econsultancy's new report, Innovating the Digital Customer Experience, in association with Jahia, attempts to do just that.
The report examines how to innovate, the concept of practical agility, marginalizing your competition and the 'innovator's toolkit'.
The startup landscape is currently overflowing with innovation, providing lots of exciting new marketing tech for ecommerce sites to work with.
With so many startups vying for attention, however, it can be overwhelming when it comes to deciding which ones deserve your time and attention and which ones are unlikely to have an impact.
There's a quote from Alibaba's Jack Ma: "Customers should be number one, employees number two, and then only your shareholders come at number three."
Many great companies have understood this over the years, and Jack is simply one of the latest digital leaders to express this sentiment.
After reading Ma's quote (see more here), I read about the scandal of Sports Direct warehouses, where workers are effectively paid below The National Minimum Wage (due to staff searches lasting for 15 minutes at the end of each working day).
Only 16% of travel and hospitality companies lack a team responsible for digital transformation.
That's according to data from a survey of more than 170 senior digital marketing and ecommerce executives, part of our Digital Trends in the Travel and Hospitality Sector Report, published in partnership with Adobe.
There's a huge amount of hype flooding the web about new startup fintech companies and how they're going to change banking forever.
Could it be true? Are the days numbered for Britain's big four banking groups? Could they crush these upstarts before they get off the ground? Or is there a third way?