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Posts tagged with Innovation

Announcing our latest #TheDigitals SuperStar of the week!

https://assets.econsultancy.com/images/resized/0002/9394/the-digitals-superstar-badge-week-4-blog-third.pngWe’ve just finished updating #TheDigitals leaderboard and we’ve found that @Danbarker is STILL topping the charts!

Well done to Dan, who’s managed to keep up a steady flow of content all week, sharing and creating knowledge about the digital landscape, and staying on top of some very tough competition! 

There's been some great action on the board this week - let's look at some of the new faces and new changes...

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Congratulations to @DanBarker - our reigning #TheDigitals superstar of the week : Who will be next?

https://assets.econsultancy.com/images/resized/0002/9139/the-digitals-superstar-badge-week-3-blog-third.pngIt’s been yet another busy week on #TheDigitals leaderboard, with over 6,000 of you tweeting and sharing some amazing content that you think is worthy of an illustrious Digital award. Thanks for all your tweets and contributions, we’re really building up a huge library of outstanding digital content. 

The familiar face of @DanBarker is still sitting proudly at the top of the board for a second week, managing to clock up an astounding 210 mentions in the last week! Well done again Dan – influence in action! 

So the question is: Who can knock him off the top spot and be our next Digital Superstar? 

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Five examples of social media marketing excellence

To celebrate the launch of our new digital marketing and ecommerce awards, #TheDigitals, I've rounded up five brilliant examples of innovation in social media.

To avoid any accusations of bias, these are all examples that fall outside the eligibility period for the current awards, but give an idea of the sort of thing we are looking for.

#TheDigitals are the new awards that recognise the best in digital marketing and ecommerce. Award entries must be submitted online before the deadline March 13, 2013.

Award categories cover both industry and platform specific areas. There are special categories for best new technology, rising star (free to enter) and the overall Grand Prix winner. Further information on categories and entry requirements is available at thedigitalsawards.com

So without further ado, here are the five innovative social campaigns...

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Should online retailers follow established patterns of navigation?

It seems that, after a few years of redesigns, navigation on most e-commerce sites follows a pretty familiar pattern. 

There is some sense in this. Online shoppers are accustomed to the same general patterns of navigation from their experiences on the online retail sites they use regularly, so there is much to be said for following precedent in this area. 

But does this prevent innovation in e-commerce design? Are there better ways that retailers could be using? 

I've been asking the e-commerce experts and looking at a few examples... 

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Building Australia's Silicon Beach

For the past few months there have been calls for Australia to become a ‘Silicon Beach’, where technology entrepreneurs can build new global businesses, experiment with start-ups and rival foreign innovators.

Australia’s location, time zone and existing creative community makes the country an ideal incubator for this and, when the National Broadband Network is rolled out in the next few years, the country will have a vastly improved global reach.

It is because of these factors that digital economists believe Australia has the critical ingredients needed to succesfully compete in the near future with the world's leading digital economies, such as the United States. 

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Q&A: IgnitionOne's James Yancey on engagement optimisation

IgnitionOne won a Econsultancy Innovation Award earlier this year for their work in web analytics and optimisation. 

James Yancey is VP, Global Strategy at IgnitionOne, and we asked him about engagement optimisation...

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Profile: Ogilvy's Rory Sutherland on human behaviour and innovation

When it to comes to innovation; Rory Sutherland certainly knows his stuff. 

A pure product of evolution himself, he started his career as a classics teacher and is now vice chairman of Ogilvy Group - stopping at the planning department and working as a copywriter along the way. 

Though, as an ad man, technology had a huge influence on the way he works with clients, what he's really interested in is consumer behaviour.

When we sat down just before Christmas, I’d been told to question him about tiny tweaks in design that have mind-boggling changes, starting with the change of a button...

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Econsultancy announces Innovation Awards 2012 winners

Last night we announced the winners of our Innovation Awards for 2012, which celebrate the best examples of innovation in digital marketing and e-commerce from the past year.

These included Debenhams, Tesco, first direct, Vodafone and bmibaby, while Redweb took home the award for most innovative digital agency for the second time in a row.

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Innovation and staying ahead of the curve

https://econsultancy.com/images/awards-logo.png?1322745958Econsultancy will be hosting our 2012 Innovation Awards at the Park Lane Hilton in London this evening.

In the run-up to the glittering award ceremony, we’ve been speaking to our shortlisted candidates to get their take on all aspects of innovation in business.

We’ve looked at fostering the right kind of environment to get those ideas flowing, budgeting make sure plans don’t impact your bottom line, and looked back at some great ideas to help get you inspired.

Of course, even a great idea can be outdone. The industry has never advanced as quickly as it does today, with some truly awe-inspiring ideas rolling out every day.

With all this competition to factor in, we thought we’d close our series by asking our nominees about keeping ahead of the innovation curve.

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Innovation for agencies: convincing the client

https://econsultancy.com/images/awards-logo.png?1329307452Over the past month we’ve spoken a lot about the nature of innovation in business, and during the course of these posts we’ve looked at ways to foster an innovative spirit within your company, as well as justifying the cost and protecting the budget. 

But what if you aren’t the one who ultimately has to pay if your ground-breaking new ideas don’t make the cut? 

A large number of our Innovation Awards entries come from agencies, which have to work doubly hard to justify unusual or experimental campaign choices, yet still manage to deliver some of the most exciting new ideas every year.

In today’s Innovation Question , we look more closely at exactly how they manage this. 

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Which innovation from the past 30 years do you wish you'd come up with?

https://econsultancy.com/images/awards-logo.png?1329307452As we learned in our previous post, our Innovation Awards shortlist candidates all thought that an ability to learn from past mistakes was just as important as a vision of the future when trying to advance your business.

It’s not always mistakes we learn from though, and business innovation is as much about evolution as revolution.

Today we’re asking our expert panel which companies, products and ideas from the past have truly inspired them, and which ones they wished they’d had a hand in…

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Q&A: Sissie Hsiao of Google Analytics on innovation

SissieThis month we’ve been posting regularly on the subject of innovation as a prelude to our annual Innovation Awards on February 23rd.  

We’ve been asking our shortlisted candidates for their opinions on every aspect of innovation in business, from identifying innovative ideas and people to scaling projects at multi-national level.

Today, we thought it would be useful to hone in on one particular business and gather their responses to our list of innovation-themed questions.  

Sissie Hsiao is group product manager at Google Analytics, a company which has based its reputation and success on doing things differently from the very start. We asked for her opinions on a variety of topics, and on the awards themselves.

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