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Posts tagged with Innovation

#TheDigitals: What are the most important digital trends for 2013?

https://assets.econsultancy.com/images/resized/0003/3725/digitals_banner_gplus-blog-half.pngThe Digitals are all about finding the companies and individuals who are redefining the marketing landscape, so who better to ask about the future of marketing and ecommerce than The Digitals Shortlist?

We’ve rounded up some of our favourite comments from nominees covering the biggest digital trends of the year, and asked them to tell us which companies and products are capitalizing on these... 

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Harnessing disruptive innovation

How to harness disruptive innovation as a modern marketer

The Modern Marketing Manifesto challenges marketers to be creative and innovative. But how do we as marketers do this.

David Sealey who is completing his MBA disertation on Disruptive Innovation in Retail Markets discusses how marketers can innovate.

The Modern Marketing Manifesto is absolutely spot on. One of the challenges it sets for marketers is to design services and products with innovation and creativity.

I believe that all of us have the imagination to be both creative and innovative within out industry. You don't need to be able to draw to be creative, and you don't need to have the word innovation in your job title to be an innovator.

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Announcing our new #TheDigitals SuperStar of the Week: @SilverBean

https://assets.econsultancy.com/images/resized/0002/9995/the-digitals-superstar-badge-week-6-blog-third.pngIt’s been a long, hard race to the finish, but today @SilverBean have nosed past the post to become our sixth #TheDigitals SuperStar of the week! 

Congratulations Silverbean! We’ve seen them sharing some great content over the past few weeks so it’s a well-deserved win. As promised, Silverbean have won a place on our international judging panel for The Digitals.

Together with our other judges, they’ll be helping us decide what campaigns, products and services really deserve recognition for advancing the digital landscape. If you or your client have worked on something that you’re really proud of then don’t keep it to yourself, get your entry in by March 13th to be sure of a crack at fame and glory! 

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Congratulations to our newest #TheDigitals Superstar: @Silverbean

https://assets.econsultancy.com/images/resized/0002/9681/the-digitals-superstar-badge-week-5-blog-half.pngWell done this week to our latest Digital Superstars – Silverbean. 

Silverbean is a search marketing and digital agency specialising in SEO & Social Media, PPC, CRO and Affiliate Program Management, and they've been rocking the hashtag all week, congratulations guys! 

Find out more about this week's winners on their site: http://www.silverbean.com/

There’s been lots more action around the #TheDigitals hashtag this week, and we’ve welcomed a number of new faces to the top twenty, quite a feat when you remember we now have over 7,000 people battling it out for the chance to be on the judging panel for The Digitals Awards. 

Over the past seven days you’ve really upped your game, and we’ve seen some fantastic links to innovative, exciting and just plain useful stuff that’s helping define the digital marketing landscape. 

Of course, #TheDigitals leaderboard is all about sharing great content, so here are a few useful links that we saw pop up...

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Announcing our latest #TheDigitals SuperStar of the week!

https://assets.econsultancy.com/images/resized/0002/9394/the-digitals-superstar-badge-week-4-blog-third.pngWe’ve just finished updating #TheDigitals leaderboard and we’ve found that @Danbarker is STILL topping the charts!

Well done to Dan, who’s managed to keep up a steady flow of content all week, sharing and creating knowledge about the digital landscape, and staying on top of some very tough competition! 

There's been some great action on the board this week - let's look at some of the new faces and new changes...

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Congratulations to @DanBarker - our reigning #TheDigitals superstar of the week : Who will be next?

https://assets.econsultancy.com/images/resized/0002/9139/the-digitals-superstar-badge-week-3-blog-third.pngIt’s been yet another busy week on #TheDigitals leaderboard, with over 6,000 of you tweeting and sharing some amazing content that you think is worthy of an illustrious Digital award. Thanks for all your tweets and contributions, we’re really building up a huge library of outstanding digital content. 

The familiar face of @DanBarker is still sitting proudly at the top of the board for a second week, managing to clock up an astounding 210 mentions in the last week! Well done again Dan – influence in action! 

So the question is: Who can knock him off the top spot and be our next Digital Superstar? 

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Five examples of social media marketing excellence

To celebrate the launch of our new digital marketing and ecommerce awards, #TheDigitals, I've rounded up five brilliant examples of innovation in social media.

To avoid any accusations of bias, these are all examples that fall outside the eligibility period for the current awards, but give an idea of the sort of thing we are looking for.

#TheDigitals are the new awards that recognise the best in digital marketing and ecommerce. Award entries must be submitted online before the deadline March 13, 2013.

Award categories cover both industry and platform specific areas. There are special categories for best new technology, rising star (free to enter) and the overall Grand Prix winner. Further information on categories and entry requirements is available at thedigitalsawards.com

So without further ado, here are the five innovative social campaigns...

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Should online retailers follow established patterns of navigation?

It seems that, after a few years of redesigns, navigation on most e-commerce sites follows a pretty familiar pattern. 

There is some sense in this. Online shoppers are accustomed to the same general patterns of navigation from their experiences on the online retail sites they use regularly, so there is much to be said for following precedent in this area. 

But does this prevent innovation in e-commerce design? Are there better ways that retailers could be using? 

I've been asking the e-commerce experts and looking at a few examples... 

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Building Australia's Silicon Beach

For the past few months there have been calls for Australia to become a ‘Silicon Beach’, where technology entrepreneurs can build new global businesses, experiment with start-ups and rival foreign innovators.

Australia’s location, time zone and existing creative community makes the country an ideal incubator for this and, when the National Broadband Network is rolled out in the next few years, the country will have a vastly improved global reach.

It is because of these factors that digital economists believe Australia has the critical ingredients needed to succesfully compete in the near future with the world's leading digital economies, such as the United States. 

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Q&A: IgnitionOne's James Yancey on engagement optimisation

IgnitionOne won a Econsultancy Innovation Award earlier this year for their work in web analytics and optimisation. 

James Yancey is VP, Global Strategy at IgnitionOne, and we asked him about engagement optimisation...

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Profile: Ogilvy's Rory Sutherland on human behaviour and innovation

When it to comes to innovation; Rory Sutherland certainly knows his stuff. 

A pure product of evolution himself, he started his career as a classics teacher and is now vice chairman of Ogilvy Group - stopping at the planning department and working as a copywriter along the way. 

Though, as an ad man, technology had a huge influence on the way he works with clients, what he's really interested in is consumer behaviour.

When we sat down just before Christmas, I’d been told to question him about tiny tweaks in design that have mind-boggling changes, starting with the change of a button...

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Econsultancy announces Innovation Awards 2012 winners

Last night we announced the winners of our Innovation Awards for 2012, which celebrate the best examples of innovation in digital marketing and e-commerce from the past year.

These included Debenhams, Tesco, first direct, Vodafone and bmibaby, while Redweb took home the award for most innovative digital agency for the second time in a row.

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