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Piers Jones, Group Product Manager at The Guardian, is a member of the judging panel for our Innovation Awards.
I've been asking Piers about creating a culture in which innovative ideas can flourish, his top innovations for 2011, and what he'll be looking for when judging this year's awards...
Innovation is close to our hearts here at Econsultancy. It can be difficult to kickstart new projects and to implement change, but dare to dream and amazing things can happen.
Like many companies we’re not short of good ideas, it’s just that executing them can sometimes be a challenge.
For us this is largely linked to resources and prioritisation, rather than our organisational culture. Other firms have the resources, but lack the gumption to try new things out.
So what can you do to foster a culture of innovation within your company? Last week I asked our Twitter followers to suggest some ideas, and here’s what they recommended…
In the not too distant past, creative agencies coined the term ‘the big idea’ as the Holy Grail solution to a client brief.
There’s no question that great creative concepts are worth their weight in gold, partly due to tighter than ever budgets. And I’ve worked with agencies over the years where fantastic amounts of resource were focused on coming up with the next big idea.
Econsultancy’s Innovation Awards deadline is fast approaching and I thought it would be useful to provide some guidelines on what judges typically look for in an awards entry.
Ultimately it’s about focus, and answering questions in a clear and concise way. It's about accuracy. And it's about standing out.
Here are 15 things to keep in mind when compiling your awards entries…
Traditional media companies, like movie studios, are often criticized for their lack of innovation. But an experiment planned by Universal highlights just how tough progress can be.
Last week, it was revealed that the company planned a limited experiment in two mid-size cities in the United States. The experiment: for $59.99, consumers would be able to rent the movie Tower Heist while it was still in theatres and well before it became available as a traditional VOD rental.
It's easy to forget that more than a decade ago, when 'blog' was still a nascent buzzword, Twitter co-founder Evan Williams launched a service that would help propel blogging into the mainstream.
That service, Blogger, was acquired by Google in 2003, and a year later, Williams left to pursue new opportunities.
Google is arguably one of the most innovative companies of our time. A big part of that is that, despite the fact that the vast majority of its revenue comes from a single revenue stream (online advertising), the company has been eager to experiment with new ideas not necessarily related to search.
One of the primary ways it has conducted its experiments in public has been through Google Labs, "a playground where our more adventurous users can play around with prototypes of some of our wild and crazy ideas and offer feedback directly to the engineers who developed them."
Mozilla Firefox is still the second most popular web browser in the world, trailing Microsoft's Internet Explorer by a still-hefty margin. But Firefox might lose its number two spot in the battle of the browsers to Google Chrome by year end.
What can Mozilla do to keep that from happening? One possible answer: a faster release cycle.
Following the subsequent acquisition of Maktoob by Yahoo, Samih founded Jabbar Internet Group, an integrated group of online companies and websites. The group’s assets extend from e-commerce sites to online games, to advertising products & search services.
I caught up with Samih to find out a little more about the companies within the Jabbar Internet Group, and the future of digital marketing in the Middle East...
At Econsultancy’s Future of Digital Marketing event last week, a term popped up that I’ve had some interest in recently: projection mapping.
It was mentioned only once, by those clever chaps at Layar, but I feel it deserves a little bit of expansion.
I’m a big fan of creative, engaging approaches to advertising, which is something I’ve covered before.
A lot of talk at the moment seems to be around brands using Facebook or Twitter for various campaigns, but it’s important not to forget YouTube as a potential engagement platform.
Little more than a decade ago, some wondered if Amazon.com might be a Ponzi scheme.
Today, the company has a market cap just under $85bn and has established a firm position as the 800 pound gorilla of online retail. But it has even bigger ambitions.