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There’s a tug-of-war going on between location-based technology advocates and, well, the rest of the online population. Just 4% of online Americans are actually using location-based services, according to new data from Pew Internet. That paltry adoption hasn’t stopped startups like Foursquare and Gowalla from trying to entice advertisers to offer deals on their location-based platforms.
Now Facebook has entered the fray with its new “Deals” offering, which gives users exclusive deals when they check in at stores. Is it premature?
One of Econsultancy’s core brand values is innovation. As observers we are spoilt for choice, sitting as we do in the middle of the internet industry, admiring innovation on a daily basis.
We regularly produce an Innovation Report, where we compile some of the cooler things we’ve seen lately. And there is the Econsultancy Innovation Awards, which you must enter if you have been doing amazing things in 2010 (just nine days left until the deadline!).
As such it made a lot of sense to create the role of Director of Innovation at Econsultancy, which I stepped into a few months ago (after eight years as editor). I’m here to encourage, harness and support innovation, among other things. We’ve rolled out a few small projects that are already making a difference, and more are in the pipeline.
What then, are the common characteristics of an innovative organisation? What are the things you need to put in place if you want innovation to thrive from within? How can you encourage your staff to share ideas and contribute to your innovation programme? What is innovation anyway? Here are 25 thoughts / mantras / ideas on innovation…
Google Instant is designed to make search faster and easier for users, but what effect will it have on search marketing?
I've been asking a number of search experts for their predictions on the impact of Google Instant and what marketers can do to adapt to the changes...
Today Google unveiled a new product called Google Instant, which predicts users' search queries and delivers results as they're typing. The news immediately got people talking. While it will make search faster, not everyone is excited about this new feature. Some, in fact, are worried it will kill SEO and harm paid search advertising results.
Google, however, knows better than to kill off its cash cow with a new consumer friendly feature. Rumors of Google Instant killing the art of SEO are greatly exaggerated.
Google may be king of search, but the company's executives aren't satisfied to reign over the current search market. They want to redefine it. Speaking at Berlin’s IFA home electronics event on Tuesday, Google CEO Eric Schmidt explained the next phase of search that Google is working on: automatic search.
In the near future, Google is hoping to deliver answers to questions you haven't answered yet. Done correctly, that could be great for consumers - and even better for brands.
The internet is an entrepreneur's dream. Thanks to the web, a greater number of individuals around the world have been given the opportunity to start a new business.
But while the internet has helped bring entrepreneurship to the masses, the internet hasn't changed the difficulties entrepreneurs face in starting a company, and arguably, it hasn't improved the odds of success.
Affiliate marketing is thriving, with the sector expected to drive an estimated £4.62 billion in online retail sales during 2010 in the UK alone, according to Econsultancy's annual buyer's guide published last week.
It is important for publishers, merchants, networks and agencies alike to continue to innovate to add value to the customer journey and drive further growth in the sector. This post explores some of the latest trends in the industry covered in the report.
Starting a new business is a positive action, and in my experience most entrepreneurs are positive people. But sometimes that positivity can mask harsh realities that many entrepreneurs would rather ignore, and can lead them to buy into ideas that are detrimental to success.
Here are ten dangerous ideas that many startup entrepreneurs buy into that they shouldn't.
Microsoft's new search engine Bing has been making waves in the search market, adding new features and slowly chipping away at Google's established search dominance. But smaller search engines have an uphill battle when it comes to toppling Google in search.
As Ask.com's Barry Diller pointed out today, innovation in search often works toward Google's advantage. Regardless of whether Google does the innovating.
Matt Isaacs is Founding Partner of Essence, which picked up Econsultancy's 2009 Most Innovative Digital Agency award.
I've been talking to Matt about what innovation in digital, and how to foster this innovative culture within an organisation.
Matt will be speaking at Econsultancy's Future of Digital Marketing event on Wednesday (there are still some places available).
The battle between 'open' and 'closed' on the web started years ago. But it remains an active front as powerful tech companies and young upstarts alike fight for supremacy in markets new and old.
Yesterday, the debate over open versus closed took center stage at Google's I/O conference, where a panel of prominent tech investors argued the merits of each. Dave McClure, a partner at Founders Fund, raised eyebrows with a blunt statement: "Open is for losers."
What do you sell? I mean really, what is it that you actually sell? Why do people visit your website, or even buy your product? What do you offer that compels them to do this?
In a world of substitutes and alternates, we have to learn to better understand what drives our customers. Understand this and you understand how to make your site more effective.