Posts tagged with Insights

Four key cross-channel marketing challenges from Digital Cream

Held every year in cities across the world, Digital Cream brings marketers to a selection of exclusive invitation-only roundtables, each with a different theme.

Last month, it was London’s turn. One of the roundtables focused on cross-channel marketing, the findings of which have just been released in our free-to-access Cross-Channel Marketing Trends Briefing, sponsored by Responsys.

The speed of change means that companies are finding it difficult to keep up.

Full details are available in the free report, but for a quick summary, read below…

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How to measure brand awareness on Facebook

“How do I measure social media?” is one of the most frequent questions I get asked whenever I give social media seminars.

However, it is difficult to give someone a one-size-fits-all answer as it largely depends on what you want to measure, and what you want to measure largely depends on your wider objectives in the first place.

With this in mind, I thought I’d put together a series of articles where each week I take a particular objective and offer some guidance on how to measure it.

I’m going to kick off with brand awareness – this week focusing solely on Facebook so as not to make the articles too long.

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Facebook enhancements wishlist: custom data capture with posts

Having been an Admin for a number of Facebook Pages since 2008, I’ve had a lot of time to think about enhancements to the Admin Portal and how my user experience could be optimized.

Being an Admin of a Page means different things to different people – for me, it means that I am able to provide a reading of the ‘overall health’ of a Page at a quick glance at the metrics.

More recently, it’s become necessary to spend more and more time in the Admin Portal, not only monitoring the ‘overall health’, but also monitoring how well (or not well) each post is doing.

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The beginning, middle and end of brand storytelling

Storytelling is being hailed as the new big idea, but it's not that new.  What makes a good story in this viral, user-generated, post advertising world has always made a good story. 

From papyrus to pulpit to plasma screen, the attributes of a ripping yarn have remained the same: credibility, digestibility, and most importantly, emotional resonance.

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