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Can influencers and affiliate marketing be a match made in heaven? Online retail's 800-pound gorilla is apparently interested in finding out.
Last week, it was revealed that Amazon has launched a beta of an invite-only Amazon Influencer Program "exclusively designed for social media influencers with large followings and a high frequency of posts with shoppable content."
This week's digital news covers the serious, the sublime and the stupid.
Google is under attack yet again and Amazon keeps on keeping on.
A running theme in our latest Social Media Quarterly is how platforms are reducing harassment and increasing support for users online.
For more on this topic, and the very latest news and stats from the world of social media, you can download the full report here.
Relying on user generated content (UGC) in social media marketing can be a gamble.
It can work if you have a great creative idea, a sizeable existing audience and a brand that people want to engage with.
But if you’re lacking any one of these elements, you could find it’s a steep hill to climb.
From Estee Lauder to Clinique – the biggest beauty brands in the world have been heavily building on their digital presence over the past five years, particularly on social media.
In contrast to this, one of the most talked-about new brands on the block, Glossier, has been built on digital from the very start.
Algorithms run the internet.
On Google, an algorithm determines which sites appear in search results, and where. On Facebook, an algorithm determines which content makes it into each user's News Feed.
Instagram is no longer just a place for celebrity selfies and FOMO-inducing travel snaps, and even companies like The Financial Times are finding success on the platform, which now counts 500m monthly active users.
Now, the Facebook-owned service is looking to support brands that want to use Instagram to sell their wares.
If pasties and porn aren't enough to tempt you to read our roundup of this week's digital news, I don't know what is.
I am not offering you a rather crude bribe, I promise all will become clear if you keep reading.
Instagram is no longer just a place for celebrity selfies and FOMO-inducing travel snaps.
Now with 500m monthly active users, it offers an unbeatable marketing opportunity for brands of all kinds.
Facebook-owned Instagram is home to many brands, and is particularly popular among industries that lend themselves to stunning photography, like fashion.
But brands in industries that aren't as photogenic can find success on Instagram.
Case in point: The Financial Times (FT).
Wow, this week's digital news was right on trend.
Chat bots, AI, ad networks, intelligent personal assistants - one can't help but feel the winds of change beneath our wings.
Reader, get stuck in!