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The 2016 Presidential primaries are well under way, and not surprisingly, all of the candidates are actively using social media to rally support.
Here's how the two candidates for the Democratic party, Hillary Clinton and Bernie Sanders, are using social media.
I always love hearing about food and drink startups, especially on Dragon's Den (or Shark Tank).
And with the rise of online subscription services in FMCG, food and drink brands are springing up all over the internet.
Facebook is evolving, and one of the trends has the attention of the CEO of the world's largest social network.
Facebook users are sharing less about themselves and Mark Zuckerberg is personally imploring his staff to reverse the trend of what the company internally refers to as "context collapse."
Everybody loves buying a knick-knack, drilling a hole or wielding a tool in the garden.
After last week's post on IKEA creative was well received, I've stuck with the home improvement theme and rounded up 10 marketing campaigns from Lowe's.
Social content is – or at least should be – entirely driven by a brand’s tone of voice. And that tone of voice should be driven in turn by the brand’s target audience and the image it wants to achieve.
Betting companies are interesting because they get away with stuff that a lot of other brands wouldn’t (everyone remembers the ‘last one to sign up to a Paddy Power account is a t***’ banner ad).
I thought I’d look at three of the top UK betting sites to see how they handle social content and what other brands can learn from their success.
If your brand is on Instagram and you’re still not posting videos, you’re not using the platform to its full potential.
Hopefully some the following clips will inspire your own Instagram video efforts, although obviously launching a rocket into space is not going to be an option for every brand.
Not too many years ago brands were deliberating on whether to embrace social media at all, and for those that did there were relatively few platforms to choose from.
Now, however, it seems there’s a new social media platform to get excited about every month.
The landscape has completely changed, and it can be daunting for brands to take the plunge and plough resources into something that isn’t guaranteed to return any value.
On Tuesday, Instagram announced it is increasing the maximum length of videos on its service to 60 seconds. Until now, videos have been capped at 15 seconds.
Here's what brands need to know about the change.
It seems wherever you turn in the digital marketing world these days there is some popular app updating its timeline to an algorithmic one.
Apparently this is what users really want, you see, although judging by the reactions of said users every time one of the announcements is made you’d be forgiven for assuming those Silicon Valley meeting rooms exist within actual bubbles.
Brands could find that their efforts to market to users on Instagram are about to get more complicated.
On Tuesday, the popular social photo and video sharing service, which Facebook acquired in 2012, announced that it will be moving away from chronologically-ordered user feeds.
Instead, it will start employing an algorithm that aims to determine which content is most likely to be of interest to each user.
One of the most important parts of any content marketing strategy is identifying and approaching influencers that can help amplify your message to the right audience.
But with so many people active on social media and many of them claiming to be influencers when they’re actually anything but, where the hell do you start?
Amazingly, 84% of marketers in a recent Econsultancy and Fashion & Beauty Monitor survey say they carry out influencer research manually.
The idea of sitting in front of a television to discover and purchase products might seem like a bizarre concept to many young consumers.
But the world's 800-pound online retail gorilla could bring the home shopping channel into the 21st century with the launch of Style Code Live, a live 30-minute show that it is now streaming daily Monday through Friday.