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But Snapchat is itself changing.
Few underestimate the power of online video. Its importance has been apparent since at least 2006, when Google acquired YouTube in a deal worth north of $1.5bn.
But a lot has changed since then. So much, in fact, that it's worth asking if video is effectively the future of the internet. The answer: perhaps.
While Twitter tries to lure advertisers with emoji targeting, Snapchat last week made some big ad announcements that could hasten the app's rise as a marketing platform for brands looking to connect with young consumers.
Here's what marketers need to know about the announcements.
Thanks to adtech and big data, marketers have more ways than ever to target consumers in digital channels.
But Twitter is taking targeting to a whole new level with the announcement that it is letting advertisers reach out to consumers based on the emojis they use.
Can any marketer simply implement the tricks that Instagram, Airbnb and PayPal used to stimulate growth?
Of course not, but there is a way of thinking and a mindset that will set you on the right path.
Much has been made of the fact that Snapchat reportedly now has more daily active users than Twitter, but is overall usage of all social apps peaking?
According to data from website traffic and mobile app analytics service SimilarWeb, the answer just might be yes.
For marketers looking to sell their wares to millennials and their younger siblings, Gen Z, social media is an indispensable channel.
But according to a new study conducted by Harris Poll for Lithium Technologies, marketers that are using targeted social ads to reach members of these groups may be shooting themselves in the foot.
The world is awash in content.
As recently detailed by Wired's David Pierce, Instagram's photo cache grows by 80m each day.
YouTube sees 400 hours of video uploaded every minute, and more than 250,000 status updates are posted to Facebook in the same span.
Thanks to the rise of social platforms like Instagram, more and more brands are adding influencer marketing to their digital marketing mix.
But as influencer marketing matures and the most prominent influencers become more costly to work with, is it time for brands to adapt?
Last week, I looked at how the the Democratic presidential candidates are using social media to bolster their campaigns.
Yesterday, Donald Trump became the presumptive Republican nominee.
Here's how he has been using social media.
The 2016 Presidential primaries are well under way, and not surprisingly, all of the candidates are actively using social media to rally support.
Here's how the two candidates for the Democratic party, Hillary Clinton and Bernie Sanders, are using social media.
I always love hearing about food and drink startups, especially on Dragon's Den (or Shark Tank).
And with the rise of online subscription services in FMCG, food and drink brands are springing up all over the internet.