Posts tagged with Instagram

Why Chanel is the most influential luxury brand on social

The accessible and ‘always on’ nature of social media seems slightly at odds with the world of luxury fashion and beauty.

Perhaps understandably, luxury brands tend to be a little more cautious when it comes to how and what they share on social. 

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Pharma's use of social has matured: report

Pharma use of social media is maturing as companies get more savvy about how they use social channels.

For its fourth-annual Social Check-up, Ogilvy Healthworld partnered with social data firm Pulsar and looked at the social activity of 20 leading pharma companies in the 11 months between January and December 2017.

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How to succeed with creative vertical video on Instagram

Since the dawn of cinema in 1895, we've been watching horizontal screens - at home, at work and in theatres.

But with people holding their phones vertically almost 98% of the time vertical has become the new way to view video. And it's opening up creative new ways for brands to engage their consumers. 

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A day in the life of… social media manager at Oasis Fashion

What exactly does a social media manager do? 

We caught up with Pippa Bugg, social media manager at Oasis Fashion, to find out just that. Here’s a glimpse into her typical working day. 

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The best social stories and campaigns from March 2018

I think it’s time to dive back into the ever-changing world of social!

Here’s a look back at the biggest stories and campaigns we saw in March, featuring International Women’s Day, Nike, Trainline, YouTube TV, Zlatan and more.

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Celebrity chefs and their Instagram strategies – More than just food porn?

Social media is a treasure trove of inspiration for foodies. From amateur cooks to Michelin-star chefs – visual platforms have also changed the way professionals are able to promote and share their talents with the world.

So, how exactly do the best chefs harness the power of Instagram? Here’s a run-down of some of the most high-profile chef channels and what they achieve. 

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Are virtual stars the next step for influencer marketing?

From the FTC’s reinforced regulations and CAP's guidance to the increase in artificial Instagram pods - the world of influencer marketing seems to have been riding a wave of scepticism in the last year.

Now, a new phenomenon has cropped up, which hasn’t done much to help perceived authenticity within the industry. It’s mainly down to Lil Miquela – a virtual/CGI influencer with an impressive 600,000 followers on Instagram.

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How Lego uses Instagram to inspire fans of all ages

Since it was founded in 1932, countless generations of children have grown up with Lego toys. As time and technology have progressed, Lego has created a whole new breed of Lego-obsessed youngsters – equally enthralled by its movie and video game franchise.

Social media continues to be an intrinsic part of Lego's marketing strategy, with visual content a key way the brand drives engagement and fosters a sense of community online. 

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Snapchat is finally opening itself up to the web

Snapchat's fortunes have declined since the company went public last year.

Facing waning user growth and a full-frontal attack from arch rival Facebook, some have gone so far as to suggest that Snapchat might not be built to last.

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Is the influencer marketing bubble set to burst?

Last year, influencer marketing became a billion-dollar industry, with reports suggesting that it could be worth a whopping $2.38bn by the time 2019 rolls around.

Other research suggests a similarly positive outlook.

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Ask the experts: Paid social media trends, challenges & strategy

Next up for our 'ask the experts' series is paid social media.

We've got some consultants and agency bods to give us their opinions on everything from Snapchat to strategy, video to influencers. There's quite a lot to digest so you can use the hyperlinks below to jump between questions.

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Is Facebook preparing to tax influencer marketing campaigns?

Influencer marketing is now a billion-dollar business.

And despite challenges like disclosure rules and fraud, there's no reason to believe that it won't continue to be an important part of the way brands market their wares to consumers via social media.

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