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For marketers looking to sell their wares to millennials and their younger siblings, Gen Z, social media is an indispensable channel.
But according to a new study conducted by Harris Poll for Lithium Technologies, marketers that are using targeted social ads to reach members of these groups may be shooting themselves in the foot.
The world is awash in content.
As recently detailed by Wired's David Pierce, Instagram's photo cache grows by 80m each day.
YouTube sees 400 hours of video uploaded every minute, and more than 250,000 status updates are posted to Facebook in the same span.
Thanks to the rise of social platforms like Instagram, more and more brands are adding influencer marketing to their digital marketing mix.
But as influencer marketing matures and the most prominent influencers become more costly to work with, is it time for brands to adapt?
Last week, I looked at how the the Democratic presidential candidates are using social media to bolster their campaigns.
Yesterday, Donald Trump became the presumptive Republican nominee.
Here's how he has been using social media.
The 2016 Presidential primaries are well under way, and not surprisingly, all of the candidates are actively using social media to rally support.
Here's how the two candidates for the Democratic party, Hillary Clinton and Bernie Sanders, are using social media.
I always love hearing about food and drink startups, especially on Dragon's Den (or Shark Tank).
And with the rise of online subscription services in FMCG, food and drink brands are springing up all over the internet.
Facebook is evolving, and one of the trends has the attention of the CEO of the world's largest social network.
Facebook users are sharing less about themselves and Mark Zuckerberg is personally imploring his staff to reverse the trend of what the company internally refers to as "context collapse."
Everybody loves buying a knick-knack, drilling a hole or wielding a tool in the garden.
After last week's post on IKEA creative was well received, I've stuck with the home improvement theme and rounded up 10 marketing campaigns from Lowe's.
Social content is – or at least should be – entirely driven by a brand’s tone of voice. And that tone of voice should be driven in turn by the brand’s target audience and the image it wants to achieve.
Betting companies are interesting because they get away with stuff that a lot of other brands wouldn’t (everyone remembers the ‘last one to sign up to a Paddy Power account is a t***’ banner ad).
I thought I’d look at three of the top UK betting sites to see how they handle social content and what other brands can learn from their success.
If your brand is on Instagram and you’re still not posting videos, you’re not using the platform to its full potential.
Hopefully some the following clips will inspire your own Instagram video efforts, although obviously launching a rocket into space is not going to be an option for every brand.
Not too many years ago brands were deliberating on whether to embrace social media at all, and for those that did there were relatively few platforms to choose from.
Now, however, it seems there’s a new social media platform to get excited about every month.
The landscape has completely changed, and it can be daunting for brands to take the plunge and plough resources into something that isn’t guaranteed to return any value.
On Tuesday, Instagram announced it is increasing the maximum length of videos on its service to 60 seconds. Until now, videos have been capped at 15 seconds.
Here's what brands need to know about the change.