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From Estee Lauder to Clinique – the biggest beauty brands in the world have been heavily building on their digital presence over the past five years, particularly on social media.
In contrast to this, one of the most talked-about new brands on the block, Glossier, has been built on digital from the very start.
Algorithms run the internet.
On Google, an algorithm determines which sites appear in search results, and where. On Facebook, an algorithm determines which content makes it into each user's News Feed.
Instagram is no longer just a place for celebrity selfies and FOMO-inducing travel snaps, and even companies like The Financial Times are finding success on the platform, which now counts 500m monthly active users.
Now, the Facebook-owned service is looking to support brands that want to use Instagram to sell their wares.
If pasties and porn aren't enough to tempt you to read our roundup of this week's digital news, I don't know what is.
I am not offering you a rather crude bribe, I promise all will become clear if you keep reading.
Instagram is no longer just a place for celebrity selfies and FOMO-inducing travel snaps.
Now with 500m monthly active users, it offers an unbeatable marketing opportunity for brands of all kinds.
Facebook-owned Instagram is home to many brands, and is particularly popular among industries that lend themselves to stunning photography, like fashion.
But brands in industries that aren't as photogenic can find success on Instagram.
Case in point: The Financial Times (FT).
Wow, this week's digital news was right on trend.
Chat bots, AI, ad networks, intelligent personal assistants - one can't help but feel the winds of change beneath our wings.
Reader, get stuck in!
How can brands create interactive experiences on Instagram by 'hacking' the existing UX?
Here are three clever examples...
Digital news this week has been corking - nothing massive, but all very interesting and plenty that has flown under the radar.
Updates come from Google, Uber, Snapchat, Instagram, Pinterest, Twitter, Alibaba and Tencent.
Here's what you missed...
As we hurtle into the historically quiet month of August, I've taken a look back at what the main social developments were from July.
Kick back and read on!
An interesting week in digital news, we've had stories about clickbait, sexism, buyouts and bioelectronics.
As usual, here's your five minute roundup. Nom nom.
Social platforms are looking to innovate and evolve as they seek to win the battle for the hearts, minds and attention of consumers.
This week, Instagram announced the launch of a major new feature, Stories, that could help it thwart Snapchat's rise.