Instagram has added video capability to its iPhone and Android apps to let its users create 15-second videos and share them on Instagram or other social networks, while Twitter recently introduced Vine, its app for helping people create and share six-second videos.
For merchants, the heightened popularity of videos, and online users’ excitement about making and sharing them, means that the time is right for shareable product videos.
Who would have thought that the launch of micro video was going to revolutionise the way we think?
Less than 20 seconds of space is being filled with so many great and creative ideas, allowing good concepts to grow, and more importantly, allowing you and I to become part of them.
The power of crowdsourced video projects is on the rise. Now more than ever we can see examples of campaigns that use video to tell stories that come to life through the involvement of an online community.
It was all given a kickstart with the launch of micro video (Vine and Instagram), which is now taking over the way we and brands communicate with one another.
Have a look at how video is sneaking into our daily lives, where brands and society work together to create something that emphasises the role of creativity.
Photo-sharing app Instagram has long since left its hipster roots behind and is now a social network for the masses, which inevitably means that marketers are looking at ways to exploit its popularity.
According to the platform’s own statistics, Instagram’s 130 million active users share 45 million photos every day so there’s plenty of opportunity to gain brand exposure.
We’ve previously looked at nine brands making good use of Instagram and four others rocking the app’s new video feature.
And on that theme, here are nine ways in which brands can use Instagram for marketing...
Department store Macy’s first embraced social media back in 2010 and has since attracted huge followings on Facebook, Twitter, Pinterest and Instagram.
Social is now central to the brand’s marketing efforts and as a result it has come up with some incredibly innovative campaigns in the past few years.
We’ve already taken a look at how Macy’s stacks up against the competition in a post comparing how the top US retailers use social, and to follow on from that post here’s a roundup of seven of Macy’s most interesting social campaigns.
And for more information on how social can form part of a successful multichannel strategy, come to Econsultancy's JUMP event on October 9 which forms part of our new week-long Festival of Marketing.
Instagram, the Facebook-owned photo sharing site, announced the ability to upload video in June.
Now with recently announced version 4.1 anyone can upload video right from their iPhone/Android's local storage, and the branded mobile video wars have officially launched.
Here are some of the better examples of brands doing smart marketing with Instagram video.
The expectations of brands on social media are getting higher. This is leading to businesses having to turn away from traditional approaches and create more engaging and interactive experiences, with crowd-sourcing of content becoming a favourite method.
With 40% of people responding better to visual information than text alone, it is not a surprise to see brands diving in to experience the hype of the photo-sharing app, Instagram.
And there are brands who not only aim to discover the joys of Instagram through traditional engagement and networking, but by creating immersive and innovative campaigns.
Starbucks is often touted as having an excellent social strategy, so it’s an excellent subject for our series of posts looking at how brands use the four main social networks.
Having previously evaluated a number of brands including Red Bull, ASOS, Walmart and Ikea, it appeared that the brands that were doing well in social all followed the same basic blueprint – they post updates several times a day and are excellent at responding to consumers.
But as this post shows, Starbucks has managed to outperform nearly all other consumer brands in terms of community engagement despite taking the exact opposite approach.
And there is a special mention for Starbucks’ Instagram feed at the end as well...
Here are some of the most interesting digital marketing stats we've seen this week.
Stats include consumer confidence in mobile commerce, mobile use in Australia, Instagram, online sales in February and luxury brand mobile apps.
For more digital marketing stats, check out our Internet Statistics Compendium.
Despite the hullaballoo over the change in its terms and conditions, Instagram hasn’t yet folded under the weight of people stampeding for the exit.
And as with any social network that boasts million of users, brands have quickly moved in to try and use the platform as a way of extending their reach among consumers.
According to stats from Simply Measured more than half of the Interbrand 100 now uses Instagram, and we've previously looked at nine brands making great use of Instagram, plus one that isn't.
One of the most common tactics for starting conversations with users and driving up follower numbers is to hold a photo competition.
More and more publishers are rushing to embrace native advertising, and for good reason: advertisers are eager to spend money on it.
While there's debate and discussion around the exact definition of 'native advertising', publishers and advertisers are quickly learning that ads integrated into the user experience, often to the point that they're not immediately distinguishable as ads, come with challenges.