Enter a search term such as “mobile analytics” or browse our content using the filters above.
That’s not only a poor Scrabble score but we also couldn’t find any results matching
Check your spelling or try broadening your search.
Sorry about this, there is a problem with our search at the moment.
Please try again later.
Research from Emerson College’s Engagement Lab, suggests luxury brands performing well in social media engagement often lagged behind in word-of-mouth (WOM) performance.
At the same time, brands who performed well in the WOM arena were making less impact in social media.
Another month has passed, and brands are just about starting to panic about those Q1 results.
But fear not, for today I bring you the best of Instagram video – some light-hearted digital marketing fun to take your mind off the daily grind.
Aristotle Onassis once said, ‘It is during our darkest moments that we must focus to see the weekly Econsultancy digital marketing stats round-up.’
So turn up that screen brightness, put your glasses back on and let’s do this thing.
If you’re not already aware of the Shield 5 series on Instagram, go and watch it now.
To me it is a perfect example of just how ridiculously far we’ve come with social media since MySpace first became the next big thing all those years ago.
Not only that, but if people react positively to it I think we could see much more of this type of content on Instagram, and no doubt brands will want to get involved with their own series.
Welcome to Friday! You’re going to love it here. But don’t get too comfortable because the laws of space and time dictate that all good things must eventually come to an end.
Except for the weekly Econsultancy digital marketing stats round-up…
Instagram built its billion-dollar business largely on the back of photos, but since adding support for video in 2013 the Facebook-owned app has, by virtue of its massive user base, become one of the most popular video-sharing services in the world.
And its video appeal could grow for brands thanks to a change that will make it easy to track the popularity of videos.
This weekend, a select group of brands with big bank accounts will spend big dollars on ads that run during what is arguably the biggest marketing event in sports, the Super Bowl.
But thanks to social media, savvy marketers can take advantage of the big game without spending millions of dollars on a Super Bowl ad by following these tips.
Ah, the monthly branded Instagram video round-up. The point at which I literally get paid to be entertained.
And hopefully to entertain you in return, of course, and to provide some inspiration when it comes to your own Instagram video efforts.
This week we’re covering spaceships, cars that look like spaceships, Matrix barmen, zero-gravity ping pong, chicken-powered pianos, chicken-bothered BB-8s, wrestling, and much more.
Tone of voice (ToV) is extremely important when you’re trying to build a distinctive brand. It’s the personality of your business. The thing people will remember you by.
One way to to have a memorable ToV is to be funny, but there aren’t many brands who can consistently pull it off without subsequent cringing on the audience's part.
In this post I’m going to cover four that can.
It has been a while since I dissected the content marketing efforts of a major brand, and what better subject for my first one of the year than the almighty NFL.
The 32 NFL teams generated $11.09bn in revenue between them in 2014. The English Premier League, by comparison, turned over just £3.26bn in the same period.
I thought it would be interesting to delve into the content marketing strategy of this enormous money-making machine to see how the channel supports its success.
The number of new blood donors in the UK has fallen by 40% in the last decade, a worrying statistic for anyone aware of how critical blood transplants are in saving lives.
In a social media campaign that won them an award at the Masters of Marketing last year, NHS Blood and Transplant (NHSBT) took advantage of National Blood Week to try and turn the trend around.
What better way to ease yourself into the new year than with a round-up of some lovely eye-catching video content.
This month we’ll be covering everything from orbital space exploration to expertly slicing a clementine. It’s an emotional roller coaster.