Despite the hullaballoo over the change in its terms and conditions, Instagram hasn’t yet folded under the weight of people stampeding for the exit.
And as with any social network that boasts million of users, brands have quickly moved in to try and use the platform as a way of extending their reach among consumers.
According to stats from Simply Measured more than half of the Interbrand 100 now uses Instagram, and we've previously looked at nine brands making great use of Instagram, plus one that isn't.
One of the most common tactics for starting conversations with users and driving up follower numbers is to hold a photo competition.
More and more publishers are rushing to embrace native advertising, and for good reason: advertisers are eager to spend money on it.
While there's debate and discussion around the exact definition of 'native advertising', publishers and advertisers are quickly learning that ads integrated into the user experience, often to the point that they're not immediately distinguishable as ads, come with challenges.
Valentine's gets a brief mention in the midst of chocolate, watches and shoes in our weekly showcase of The Dachis Group's Social Business Index.
Our focus is on three companies – The Swatch Group, Foot Locker and Ferrero International known for the popular chocolate spread, Nutella - as analyzed by the team at the Dachis Group.
We'll also take a glimpse at the top twenty brands on the Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space, to see how the biggest brands in social are faring.
The Super Bowl is arguably the most important day in advertising, and every year, as much attention is focused on Super Bowl ads as the game itself.
With social media such a big part of brand advertising today, it's no surprise that many observers pay close attention to how social media is used by brands in conjunction with their multi-million dollar Super Bowl ads as outlined in our earlier Super Bowl post.
Brands love social media, and as evidenced by the number of high-dollar acquisitions of social media monitoring and analytics firms last year, they love the data that social media generates.
And, on the surface, there's a good reason for that: popular social networks like Facebook and Twitter give brands a front-row seat to the collective conversation consumers are having about their products and services. From that conversation, brands may, in theory, be able to gain valuable insights that help them connect with consumers and serve them better.
Here are some of the most interesting digital marketing stats we've seen this week.
Stats include Google's Q4 earnings, performance marketing spend in the UK, Instagram's 90m users, email spam and Google's UK market share.
For more digital marketing stats, check out our Internet Statistics Compendium.
Instagram became a worldwide cultural phenomenon, mainly by being first to market with a cool idea: a photo sharing app with built in filters and a social platform for sharing.
Now its days may be numbered as the Facebook acquisition and new terms of service make it extremely uncool to the digitally hip.
We used a Twtpoll to ask how many of you will bail on the service after the changes go into effect Saturday. It was a very limited sample size, but the results are still interesting.
There has been suspicion surrounding everyone’s favourite photo sharing app, Instagram, since Facebook purchased the company in April.
Some have suggested that Twitter’s own picture filters are now just as good or better and others have jumped ship due to worries surounding Facebook’s ever changing privacy policies.
Despite this, Instagram still reports 100m users.
Facebook's drive to monetize its massive user base has caused Instagram's first major backlash. Upset with changes to Instagram's terms of service which would allow the company to leverage user data and content in ads, vocal Instagrammers rose up and said "That's not cool!"
While it remains to be seen whether this Instagram backlash has a short half-life, things could get worse for the world's largest social network next year if it rolls out News Feed video ads.
This month, photo-sharing app/hipster lifestyle accessory Instagram is changing its terms of service, and as expected, it’s caused the usual round of shouting and boycott threats to emanate from users.
Personally I don't think it's any great shock or cause for outcry, but I do think it may be indicative of a deeper problem within the marketing and advertising industries: underestimating our customers...