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Posts tagged with Instagram

How L'Oréal uses social media to increase employee engagement

Earlier this week I attended a talk by L'Oréal’s Digital Employer Branding Manager, Alexander Onish, in which he discussed how the cosmetics brand uses social media to make it a more attractive employer and improve employee engagement. 

Having previously worked for a learning and development company, I’m familiar with employee engagement.

You could describe it in any number of convoluted ways, but essentially it is a measure of how much your people actually care about their jobs and the company. 

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A marketer's guide to Instagram video

Each month we publish a round-up of the best branded Instagram videos we’ve seen in the past 30 days or so. 

These posts always seem to go down well, so I thought I’d put together a list of all the things I’ve learnt about Instagram branded videos from the countless hours I’ve spent trawling the site for examples. 

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Why Instagram should be the channel of choice for marketers

It’s hard to believe that, just five years ago, two twenty-somethings launched a simple iPhone app called Instagram.

Five years and a $1bn acquisition later, Instagram is now a booming success as part of Facebook, imagining a world more connected through photos. 

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15 best branded Instagram videos from September 2015

Welcome to another round-up of the best branded videos Instagram had to offer in the past month. 

This time we’ll be covering banana boomerangs, puzzle-solving robots and Old Spice guys battling to the death. And much more, of course.

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Social media lessons from the Singapore general election

The Singapore General Election is set for Friday 11 September and as Singapore is one of the most advanced digital nations there is plenty of election-focused social content, providing interesting examples for brand marketers anywhere.

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12 best branded Instagram videos from August 2015

Welcome to our monthly round-up of the best branded videos that Instagram has to offer. 

This month we’ll be covering everything from death-defying BMX stunts to great white sharks and skateboarding cats. 

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How the visual evolution of social media has affected brands

With images and video making up more and more of the content posted to social media, brands are finding they have to change how they use visual media in order to keep up.

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How marketers can use five of the most popular social channels in APAC

The popularity of social media sites varies depending on the region using the internet. 

Though Facebook, Twitter, LinkedIn and Instagram seem to dominate in Europe and North America, they don’t all have the same power in the APAC region.

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A-Z Of celebrity branding in 2015 (so far)

The use of celebrities in fashion marketing is as prevalent as ever, but how are winning brands able to achieve ROI on their celebrity investments? 

Talent engagement resource Celebrity Intelligence investigates this year's successful celebrity and fashion branding trends.

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Why is Chevrolet’s content marketing so compelling?

I always think one of the best ways to learn about something marketing-related is to look at brands that are already doing it well and try to work out what makes their efforts successful.

Previously I’ve covered the content strategies for Kraft and IBM, and this time I’m going to be focusing on iconic American SUV manufacturers Chevrolet. 

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How three fashion brands became the most ’socially engaged’

According to new research, Mr Porter is the most socially engaged premium fashion retailer, closely followed by Kurt Geiger and Matches.

In this post I'm going to analyse what each of those brands is doing on social media to see why they're so successful.

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19 tasty examples of content marketing from the fast food industry

There’s a reason your slightly hungover stomach knows exactly what to do when it sees those golden arches: it’s called marketing.

Fast food might be partly responsible for an epidemic of people who can’t fit into plane seats, but we’re not here to debate the morality of peddling cheap and somewhat deadly food to a nation of easily influenced consumers. We're here to talk about content.

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