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Tone of voice (ToV) is extremely important when you’re trying to build a distinctive brand. It’s the personality of your business. The thing people will remember you by.
One way to to have a memorable ToV is to be funny, but there aren’t many brands who can consistently pull it off without subsequent cringing on the audience's part.
In this post I’m going to cover four that can.
It has been a while since I dissected the content marketing efforts of a major brand, and what better subject for my first one of the year than the almighty NFL.
The 32 NFL teams generated $11.09bn in revenue between them in 2014. The English Premier League, by comparison, turned over just £3.26bn in the same period.
I thought it would be interesting to delve into the content marketing strategy of this enormous money-making machine to see how the channel supports its success.
The number of new blood donors in the UK has fallen by 40% in the last decade, a worrying statistic for anyone aware of how critical blood transplants are in saving lives.
In a social media campaign that won them an award at the Masters of Marketing last year, NHS Blood and Transplant (NHSBT) took advantage of National Blood Week to try and turn the trend around.
What better way to ease yourself into the new year than with a round-up of some lovely eye-catching video content.
This month we’ll be covering everything from orbital space exploration to expertly slicing a clementine. It’s an emotional roller coaster.
It’s been a busy old year in social media.
Snapchat has gone from being a novelty messaging app to a valid means of marketing to youths.
Twitter has tried to reinvigorate itself by slightly changing the shape of one of its buttons.
Oh I wish it could be time for the Econsultancy social campaigns and stories round-up every day.
Imagine Wizzard standing outside your office window screeching those words at you through a mouthful of half-chewed mince pie and you’re about halfway to replicating the joy you’re about to feel.
Following on from my post about trends in online consumer behaviour according to Facebook, I wanted to share some insight from another talk I attended at the Content Marketing Summit.
This one was from Instagram’s European creative lead, Alastair Cotterill, and he was there to discuss how to get the most out of each type of visual content online.
Welcome to another round-up of the best branded Instagram videos we’ve seen in the last month.
This time we’ve got cute koalas, zero gravity fun, somebody calling Jamie Oliver 'smutty' and much more.
Next time I bring you this weekly round-up, Black Friday will be nothing but a suppressed traumatic memory and most of you will have reduced your productivity levels by at least 75% in the run-up to Christmas.
But before we kick off the month of boozy work parties in which inappropriate things inevitably happen between colleagues, let’s give November one last bit of love with these brilliant digital marketing stats.
It’s the second day of our Festival of Marketing event, and after nursing our hangovers this morning we’re all set to see what’s on offer.
The first talk I attended today, on the Social stage, was from Kenyatte Nelson, Group Marketing Director at Shop Direct, in which he discussed how social media ads can have a huge business impact.
October has been an exciting month for social media in general, as you’ll know if you’ve read our latest monthly social campaigns and stories round-up (how’s that for a shameless plug?).
But this post is all about Instagram video, and we’ve got some seriously creative stuff to show you from October.
Thanks to Facebook, the word 'like' has become an ubiquitous part of internet jargon.
Now, one of Facebook's biggest social rivals has decided to piggyback on the word it made famous.