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In an effort to create successful social campaigns, more and more brands are aligning themselves with social media influencers, boosting the fortunes of consumers-turned-digital celebrities in the process.
But are brands setting the stage for an influencer marketing implosion?
The story of Essena O'Neill, a popular 18 year-old influencer from Australia, raises numerous questions that brands may have to grapple with sooner than they expect.
Is it really November already? Halloween has been and gone and the festive marketing floodgates have opened.
No doubt next month’s round-up will be Christmas retail-heavy (and quite possibly full of moustaches).
This time we’re covering the almighty Prince’s first foray into the world of Instagram, some big announcements from Twitter and Facebook, and lots of other social news and campaigns that caught our eye last month.
Welcome to another exciting edition of the weekly Econsultancy US digital marketing stats round-up.
This time we’re going to be delving into the rise of Instagram as a marketing tool, the increasing investment in data analytics, Bing’s surprising profitability and much more.
Any content that prompts some kind of emotion is valuable, but if you can make people laugh you've got a really good chance of being liked as a brand.
Being funny is a fine art, however, and in the world of marketing the thin line between comedy genius and cringe-inducement can be a dangerous one to tread.
Every month Google delivers results for about 50bn mobile searches, and in May the search giant revealed that mobile devices produce more searches than their desktop cousins in 10 countries, including the US and Japan.
So it's no surprise that marketers are paying a lot of attention to mobile search, from ensuring that their sites live up to Google's mobile-friendliness standards to pouring money into mobile paid search.
Earlier this week I attended a talk by L'Oréal’s Digital Employer Branding Manager, Alexander Onish, in which he discussed how the cosmetics brand uses social media to make it a more attractive employer and improve employee engagement.
Having previously worked for a learning and development company, I’m familiar with employee engagement.
You could describe it in any number of convoluted ways, but essentially it is a measure of how much your people actually care about their jobs and the company.
Each month we publish a round-up of the best branded Instagram videos we’ve seen in the past 30 days or so.
These posts always seem to go down well, so I thought I’d put together a list of all the things I’ve learnt about Instagram branded videos from the countless hours I’ve spent trawling the site for examples.
It’s hard to believe that, just five years ago, two twenty-somethings launched a simple iPhone app called Instagram.
Five years and a $1bn acquisition later, Instagram is now a booming success as part of Facebook, imagining a world more connected through photos.
Welcome to another round-up of the best branded videos Instagram had to offer in the past month.
This time we’ll be covering banana boomerangs, puzzle-solving robots and Old Spice guys battling to the death. And much more, of course.
The Singapore General Election is set for Friday 11 September and as Singapore is one of the most advanced digital nations there is plenty of election-focused social content, providing interesting examples for brand marketers anywhere.
Welcome to our monthly round-up of the best branded videos that Instagram has to offer.
This month we’ll be covering everything from death-defying BMX stunts to great white sharks and skateboarding cats.
With images and video making up more and more of the content posted to social media, brands are finding they have to change how they use visual media in order to keep up.