Brands continue to invest heavily in their presences on social media stalwarts like Facebook and Twitter and when it comes to newcomers, Pinterest seems to be creating the most buzz.
But the company that Facebook agreed to purchase for $1bn, Instagram, is quietly seeing adoption from a growing number of brands.
Investors are pouring big bucks into startups, and when it comes to their mobile investments, photos and videos are where it's at. And for an obvious reason: following Facebook's still-pending purchase of Instagram for $1bn, investors are hoping they can fund the next big acquisition target.
But predicting who will be acquired, and by whom, can be a tricky exercise. Case in point: today, Autodesk announced that it is acquiring mobile video startup Socialcam for $60m.
The global economy may be facing strong headwinds, but in the second quarter of 2012, technology entrepreneurs in the United States probably didn't notice.
According to CB Insights, Q2 2012 was the biggest quarter for VC investment in the U.S. in more than a decade, and a record-breaking one too.
What do Facebook, Buzzfeed, and Pinterest have in common besides keeping us from getting actual work done?
Each of them is powered by pictures. That’s right: jpegs, pngs, graphics, photographs. Facebook’s April acquisition of Instagram and more recent launch of its camera app announced to the world what it’s known for a while.
That the best way to keep users engaged is to give them lots and lots of images to view, post, and share. This will be among Facebook’s greatest successes.
Mobile represents one of Facebook's biggest challenges, but the company that just went public in what is sure to be remembered as one of the most infamous IPOs ever, that challenge is also a huge opportunity.
In an effort to exploit that opportunity, Facebook CEO Mark Zuckerberg was willing to pay $1bn for a revenue-less startup (Instagram) and the company's own engineers have been working on their own mobile apps (Facebook Camera).
But are mobile apps enough, or does Facebook need something more?
What's cooler than spending $1bn on a mobile photo sharing app?
The answer: spending $1bn on a mobile photo service and then launching your own mobile photo sharing app service weeks later.
A million dollars isn't cool. You know what's cool? A billion dollars.
The words made famous by the movie that dramatized Facebook's beginnings may soon be passé in Silicon Valley, as investors clamouring to get in on funding rounds for the hottest tech startups seem increasingly willing to put their cash in at billion-dollar valuations.
Crazy? Perhaps, but Facebook's $1bn Instagram acquisition shows that big valuations don't exclude companies from the startup lottery, at least for the time being.
The latest entrant to the billion dollar club will be Pinterest, thanks to a $100m funding round led by Rakuten. The funding round puts a $1.5bn valuation on Pinterest.
If you're avid reader of blogs like this one, chances are you can't go a day without hearing of a new startup that is seeking to revolutionize an industry, that just raised a round of funding, or that was acquired by a major company.
The global economic outlook may be uncertain, but startups are thriving. Or at least so it appears.
For today's Twitter showdown, we're moving away from the shelves and into the skies. With a look to two of the most talked about airlines, we're pitting Virgin America against United Airlines.
With different approaches to social media, which airline do you think will win today's social media media battle?
We have learned a lot about Facebook's $1bn acquisition of photo sharing service Instagram in the two weeks following the deal.
From details of the negotiations to the motivations that drove both parties to deal, a clearer picture has emerged about Facebook's largest purchase to date.