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Today Instagram shared its first ever figures on how many monthly active users it has in the UK.
Out of 300m global active users, 14m UK Instagram account holders are accessing the social image sharing platform on a monthly basis. Overall 70% of Instagram users are based outside of the USA.
Last week I wrote about IBM’s content strategy and why I think it’s one of the best I’ve seen from a tech company.
I find it interesting to focus on individual brands to see if there’s anything to be learnt from what they’re doing content-wise, and this time I wanted to cover the Creme Egg-ruining food giant Kraft.
Sit back and enjoy this collection of recent news, stats and advertising inspiration taken from the wide world of social.
There are a lot of social channel updates and improvements this month rather than actual campaigns, but all of it is useful in terms of adding more possible strings to your marketing bow.
Welcome to our monthly round-up of the best branded Instagram videos from the last four weeks.
We have everything from extreme stunts, wistful reminiscing and Star Wars. All the good stuff.
Content marketing can be a tricky area for brands whose products or services are not traditionally seen as ‘sexy.’ But IBM has turned that idea on its head and produced some of the most exciting content I’ve seen in any industry.
In this post I’m going to take a look at some of the best examples of IBM’s content, and why I think this company’s strategy is so effective.
Content marketing has gone way beyond buzzword status and is now a core part of almost any well-known brand’s marketing strategy.
As Graham Charlton mentioned in his post about ecommerce content marketing last month, it can help with anything from SEO to social reach. It can even improve sales in the long run.
Brands are increasingly on the look out for influencers and an entire market has been built around connecting brands with them to reach consumers.
But when it comes to wooing consumers, particularly young, digital natives, are brands focusing too much on influencers and not enough on influence?
To keep eyes fixated on their content, brands are using the simple sophistication of cinemagraphs in pursuit of creating snackable formats that really stand out.
Whether it’s for email, website, or social media, cinemagraphs are increasingly on show on our screens.
If you don't want your company to be slammed online, just don't suck. But what if you want to generate positive attention online?
For some companies, the answer is simple: rethink how products and services are delivered.