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Posts tagged with Instagram

Why Kraft's content strategy generates 1.1bn impressions a year

Last week I wrote about IBM’s content strategy and why I think it’s one of the best I’ve seen from a tech company. 

I find it interesting to focus on individual brands to see if there’s anything to be learnt from what they’re doing content-wise, and this time I wanted to cover the Creme Egg-ruining food giant Kraft.

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11 best social campaigns and stories from June 2015

Sit back and enjoy this collection of recent news, stats and advertising inspiration taken from the wide world of social.

There are a lot of social channel updates and improvements this month rather than actual campaigns, but all of it is useful in terms of adding more possible strings to your marketing bow.

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10 best branded Instagram videos from June 2015

Welcome to our monthly round-up of the best branded Instagram videos from the last four weeks.

We have everything from extreme stunts, wistful reminiscing and Star Wars. All the good stuff.

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Ads on Instagram: a user’s perspective

And so it begins…

True to the photo-sharing app’s word in April, Instagram has begun rolling out actual paid-for adverts, the first couple of which began appearing in user’s feeds this week, including my own.

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Why IBM's content strategy hits the mark

Content marketing can be a tricky area for brands whose products or services are not traditionally seen as ‘sexy.’ But IBM has turned that idea on its head and produced some of the most exciting content I’ve seen in any industry.   

In this post I’m going to take a look at some of the best examples of IBM’s content, and why I think this company’s strategy is so effective.

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10 inspiring content marketing examples from charities

Content marketing has gone way beyond buzzword status and is now a core part of almost any well-known brand’s marketing strategy. 

As Graham Charlton mentioned in his post about ecommerce content marketing last month, it can help with anything from SEO to social reach. It can even improve sales in the long run.

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For brands, influence is about more than influencers

Brands are increasingly on the look out for influencers and an entire market has been built around connecting brands with them to reach consumers.

But when it comes to wooing consumers, particularly young, digital natives, are brands focusing too much on influencers and not enough on influence?

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How cinemagraphs are helping brands break away from static content

To keep eyes fixated on their content, brands are using the simple sophistication of cinemagraphs in pursuit of creating snackable formats that really stand out.

Whether it’s for email, website, or social media, cinemagraphs are increasingly on show on our screens.

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Instagram to open its doors to more advertisers

Advertisers looking for the next big opportunity in social media received good news this week...

One of the most popular platforms, Instagram, will soon open its doors to advertisers large and small. 

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To capitalize on social media, companies rethink their products and services

If you don't want your company to be slammed online, just don't suckBut what if you want to generate positive attention online?

For some companies, the answer is simple: rethink how products and services are delivered.

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Cinematic Pins bring animation, video to Pinterest advertising

The most popular next-generation social platforms are finally seeking to monetize, but they're not doing it in traditional ways.

In an effort to more tightly integrate their ad offerings into their user experiences, these companies are increasingly creating their own unique formats.

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10 practical Vine and Instagram video tips for brands

I was recently invited to speak at the CIM social video boot camp, where I demonstrated some tips for how brands can get the best from social video apps.

In my presentation I covered a range of guidance for both Vine and Instagram video platforms, much of which I’ve already covered in the previous how to be brilliant at Instagram and Vine guides.

However as the apps have gone through many updates over the past 12 months, I thought I’d share with you some more practical, technical advice that has come to light.

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