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The use of celebrities in fashion marketing is as prevalent as ever, but how are winning brands able to achieve ROI on their celebrity investments?
Talent engagement resource Celebrity Intelligence investigates this year's successful celebrity and fashion branding trends.
I always think one of the best ways to learn about something marketing-related is to look at brands that are already doing it well and try to work out what makes their efforts successful.
According to new research, Mr Porter is the most socially engaged premium fashion retailer, closely followed by Kurt Geiger and Matches.
In this post I'm going to analyse what each of those brands is doing on social media to see why they're so successful.
There’s a reason your slightly hungover stomach knows exactly what to do when it sees those golden arches: it’s called marketing.
Fast food might be partly responsible for an epidemic of people who can’t fit into plane seats, but we’re not here to debate the morality of peddling cheap and somewhat deadly food to a nation of easily influenced consumers. We're here to talk about content.
It’s the end of another month already, which means it’s time to show you some of the best branded Instagram videos from the last four weeks or so.
From Lego superheroes to post-apocalyptic fried chicken, there’s plenty to get excited about here.
Earlier this week, Google unveiled some major changes to Google+, its social networking platform.
Since it launched in 2011, Google+ has been an integral part of the Google experience, as the search giant used it to unify its disparate services.
Instagram is one of the most popular mobile photo and video sharing apps, but that doesn't mean that the web isn't important to its continued success.
I have worked in social media before, but only as part of a wider role and only really to help out other people here and there.
I’m therefore little more than a beginner myself, so I thought it would be good to put together a list of things I wish I’d known about the various platforms when I first started using social.
I’m always interested in effective content that comes from industries traditionally seen as quite 'dry'. IBM’s content marketing strategy is a good example of this.
This time I’m going to focus on the healthcare industry. Like it or not, healthcare is a highly competitive market in which attracting 'customers' is a high priority. But marketing efforts among these organisations has not always kept up with the standard in other industries.
Today Instagram shared its first ever figures on how many monthly active users it has in the UK.
Out of 300m global active users, 14m UK Instagram account holders are accessing the social image sharing platform on a monthly basis. Overall 70% of Instagram users are based outside of the USA.
Last week I wrote about IBM’s content strategy and why I think it’s one of the best I’ve seen from a tech company.
I find it interesting to focus on individual brands to see if there’s anything to be learnt from what they’re doing content-wise, and this time I wanted to cover the Creme Egg-ruining food giant Kraft.