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Content marketing has gone way beyond buzzword status and is now a core part of almost any well-known brand’s marketing strategy.
As Graham Charlton mentioned in his post about ecommerce content marketing last month, it can help with anything from SEO to social reach. It can even improve sales in the long run.
Brands are increasingly on the look out for influencers and an entire market has been built around connecting brands with them to reach consumers.
But when it comes to wooing consumers, particularly young, digital natives, are brands focusing too much on influencers and not enough on influence?
To keep eyes fixated on their content, brands are using the simple sophistication of cinemagraphs in pursuit of creating snackable formats that really stand out.
Whether it’s for email, website, or social media, cinemagraphs are increasingly on show on our screens.
If you don't want your company to be slammed online, just don't suck. But what if you want to generate positive attention online?
For some companies, the answer is simple: rethink how products and services are delivered.
The most popular next-generation social platforms are finally seeking to monetize, but they're not doing it in traditional ways.
In an effort to more tightly integrate their ad offerings into their user experiences, these companies are increasingly creating their own unique formats.
I was recently invited to speak at the CIM social video boot camp, where I demonstrated some tips for how brands can get the best from social video apps.
However as the apps have gone through many updates over the past 12 months, I thought I’d share with you some more practical, technical advice that has come to light.
Hungry for a hot pizza? Starting next week, pizza lovers in the United States will be able to tweet their orders to Domino's, one of the largest national chains.
In 2006, Web 2.0 entrepreneurs Stewart Butterfield and Caterina Fake graced the cover of Newsweek. The founders of Flickr were "putting the ‘We’ in Web."
Executing successful social media marketing campaigns has become more costly over the years, and for many brands, organic success is harder and harder to find. But that doesn't mean it no longer exists.
Welcome to our monthly round-up of the best branded Instagram videos from the last four weeks.
April features a variety of goodies, from free-form architecture, to made-up sports, fictitious holidays and other weirdness, replete with all the stunning insight you’ve come to expect from this beloved round-up.
Instagram has fast become a go-to social platform for brands and Instagram's owner, Facebook, has been encouraging advertisers to embrace it as its user ranks have swelled to more than 300m.