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Or… what is the point of following eBay on any social channel?
That’s basically the question I asked myself when I sat down to write this primarily speculative post. I can’t imagine ever feeling the need to ‘follow’ eBay, despite being a long-term user of its online marketplace.
Last week, Snapchat’s announcement that it will charge $750,000 for a disappearing ad on its platform drove an audible gasp from the industry.
Although this has resulted in mass shock across Marketing Directors and Community Managers, it does highlight one thing: the (always inaccurate) myth that social media is free is certainly over: 2015 is the year for paid amplification on social.
As an occasional and quite dreadful guitar player I have a vague interest in what goes on over at Gibson and Fender.
The marketers at these two iconic brands could probably rest on their laurels to a certain extent but both do a great deal in the way of content marketing and community management.
Instagram is proving to be a hugely important social network for brand marketers.
The limited functionality restricts the ability to drive any direct traffic or sales from the app, but it’s a great way to shape a brand’s image and improve reach among a younger audience.
There’s even less Christmas cheer in this collection of Instagram videos from December than there was in our monthly Vine round-up.
In fact there’s only one festive themed example here, with New Year’s Eve providing much more inspiration.
It is my intention to write a few posts focusing on brands doing great work on Instagram, but first I feel it’s worth rounding up a few stats to show why it's such an important social network.
There are a huge number of stats out there on Instagram usage, most of which are now inaccurate as the app’s audience is growing so quickly.
Since introducing video functionality to its app last year, we’ve seen an incredibly diverse range of brilliant Instagram videos from brands throughout 2014.
As the compiler of the monthly best Instagram round-up it is my task to cherry-pick the very best that 2014 had to offer.
As we barrel towards the end of 2014, let’s round-up how all the major players in the social web currently stand.
Has the mighty Facebook finally been usurped by a hipper, younger network? Has Snapchat brought a rain of fire down on its instant messaging competition? Has Ello caused enough of a stir to worry the more marketing filled platforms?
When was the last time someone added you to their Google+ circles?
Let’s see if we can answer at least three of these questions…
It’s the monthly round-up of mini social video wonders from the wide world of brands on Instagram.
Put aside 165 seconds, pop on your headphones, sit back and enjoy.
December is upon us so now's the time to roundup the finest social campaigns we saw in the past 30 days or so.
As always this list is based purely on things that I thought were clever, inspirational or just plain noteworthy.
As Facebook continues to ease the way businesses pay-to-play on its network, its other social network Instagram has notoriously kept marketers at a much further arm’s length.
Things are starting to change though.
The last time we heard, Facebook was struggling with ‘waves of disenfranchised youngsters looking for a hipper alternative’.
Twitter is apparently struggling, with a drop in daily engagement, projected sales for the next three months falling short of expectations and a stock price plummet.
Instagram has stuck the knife into fledgling platform Vine by offering similar video capabilities for its already large incumbent audience. Brands seem to prefer it too.
It’s not looking pretty out there for our favourite social networks. Of course, whether you trust any of the above reports depends heavily on how much sway you have with the respected sources and how much confirmation bias is at work.
Let’s take a look at some actual statistics to see how healthy social media channels are in 2014.