Posts tagged with Instant Articles

Six big challenges Facebook's Instant Articles paywall will face

Facebook is reportedly planning to test a subscription offering built on its Instant Articles platform later this year.

But even as the world's largest social network works to iron out details for the new paywall initiative, there are a number of challenges it will face that raise questions about its likely viability.

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The rise of Amazon's private labels shows the perils of not owning your data & customers

Some Amazon vendors are learning the hard way that selling their wares through the retail giant is a double-edged sword.

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Is Pinterest using ‘how-to Pins’ to exploit third-party content for SEO benefit?

Facebook, Twitter, Instagram and Snapchat may hog the social media spotlight, but quietly Pinterest has become a potent social media marketing channel and, for some brands, one of the most productive.

Like most social platforms, Pinterest has sought to woo businesses with offerings that help them engage more meaningfully with users. These include Cinematic and Buyable Pins.

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Content creators, it's time to abandon yourself to Facebook

For years, brands and publishers in particular have been warned of the dangers of wallowing too far into Facebook.

The rationale was that if brands didn't prioritise their own publishing platforms (apps and websites), they would be vulnerable if Facebook decided to shake things up.

2016, to my mind, has seen the old argument finally put to bed, as Facebook steams into new features and publishers realise the art is in hedging bets and learning as they go.

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Facebook to open up Instant Articles: What publishers need to know

Last year Facebook unveiled Instant Articles, which aims to help deliver a better experience for mobile users by natively hosting publisher content on Facebook. 

Facebook offered a sweet revenue sharing deal, and prominent publishers like The New York Times signed on. 

Up until now, Instant Articles has been available to select publishers only, but the world's largest social network this week announced that it will be opening Instant Articles to all publishers in April.

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Are publishers in a losing battle with content distribution platforms?

Third-party distribution channels are increasingly prominent part of the digital publishing landscape, but instead of rejecting channels that don't offer full ownership and control, many publishers are embracing them.

Case in point: Snapchat Discover, an exclusive, invite-only offering, has major publishers clamoring for the ability to participate.

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Google's Accelerated Mobile Pages Project: What publishers need to know

With Mobilegeddon, Google threatened publishers who refused to pay attention to mobile experience.

Now, the search giant is trying to help publishers by unveiling the Accelerated Mobile Pages (AMP) Project, which, if successful, could drastically change the way publishers build mobile webpages.

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Facebook News Feed update weighs time spent on posts

On Friday, Facebook announced that the algorithm it uses to determine which content appears first in user News Feeds will now take into account how long users spend viewing posts.

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New Facebook search feature could boost social referrals

Facebook is an important source of traffic for many companies, including online publishers.

And a new search engine Facebook is testing in its iOS mobile app could enable the world's largest social network to generate even more referrals for third parties.

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