Posts tagged with Instant Messaging

wechat

Instant messaging: An introduction to the future of communication

At Facebook’s F8 conference earlier this year, Mark Zuckerberg said “(Instant messaging) is going to be the next big platform for helping you connect with all kinds of services in new ways".

When you bear in mind this is a man who spent the best part of $22bn buying WhatsApp, you can be pretty sure he’s going to be right.

But where is instant messaging heading and what does this mean for marketers?

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apac

11 of the best APAC digital marketing stats from October 2015

It's that time again; our monthly APAC digital marketing stats roundup is here.

This edition features video on demand, instant messaging, mobile ad spend, online video growth, programmatic advertising, sustainable brands and the Rugby World Cup.

For more stats, see the Econsultancy Internet Statistics Compendium.

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Five truths and misconceptions about social media in China

If you ever played a game of Chinese Whispers then you’ll know a message inevitably gets distorted as it travels. 

It’s supposed to teach us not to believe everything you hear, but when scaling digital in the Asian market it’s more important than ever not to let misconceptions hold sway.

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