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During the Integrated Marketing Week talk 'Marketing 3.0' Paul Price, Creative Realities’ CEO, discussed the near and new technologies making big differences to the consumer experience with brands, particularly in retail.
Since Price has worked with the likes of Macy’s, Novartis, L’Oreal and Wells Fargo, tune into what he has to say now about the store of the future tomorrow!
According to a presentation from Tim Reis, who leads Google’s mobile and social solutions teams in the Americas, 73% of mobile searches trigger additional action.
Read on for tips from Reis on how to make that action count for your marketing efforts in this Integrated Marketing Week takeaway.
American Airlines has made huge strides in social and the new world of mobile commerce after a rebranding earlier this year for this first time in over 46 years.
During a recent talk at Integrated Marketing Week, Jonathan Pierce, Director, Social Media Communications at American Airlines, gave us info on how global social communications played a part for the airline.
Some of the world's best modern digital marketers converged on the Metropolitan Pavilion in New York City yesterday to celebrate and discuss joined-up marketing and what the future holds for our industry at Integrated Marketing Week.
Here is a recap of the running starts provided by Seth Godin and our CEO Ashley Friedlein. The show lasts two more days, so don't forget to follow along with #IMW13
Dimitri Maex has advised clients like UPS and IBM on data-driven marketing and is author of Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have.
He spoke with us ahead of Integrated Marketing Week about digital transformation, good and bad approaches to integration, and the forefathers of analytical marketing.
With only a week to go before the opening gala of Integrated Marketing Week in New York (June 10th - 13th) we're finishing up our posts talking about some of the preliminary findings from the report that's premiering at the event.
Today: the top seven challenges to integration (and how success means going back to the creative drawing board.)
We've been enjoying bringing thought and discussion around the key themes of Integrated Marketing Week to our subscribers and blog community early with Google+ Hangouts.
If you missed our recent Hangout on big data, catch up with a quick read on some of the key points here!
We’re two weeks away from Integrated Marketing Week in New York (June 10-13th), and are looking at a few of the topline findings from the report we’ll be premiering at the event.
Today: is there a connection between the technology and success at integrated marketing?
Even still, Pete took the time to answer some questions around integration, social media and search. Thanks Pete and see you in June!
Last week as part of our video expert series in advance of Integrated Marketing Week (#IMW13) we discussed integration with Liz Miller from the CMO Council and and Dave Wieneke from ISITE Design.
If you missed last week's video expert series on channel integration, catch up with a quick read on some of the key points here!
In the run-up to our Integrated Marketing Week event in New York on June 10th, we’ve been holding a series of Video Expert panels over on our Google+ page.
As with any barely tested, slightly-wobbly video technology, we’ve had a couple of hiccups along the way.
Fortunately we’ve learned from our mistakes, and now you can too. Here’s how to use the new look Google+ to hold a great On Air hangout...