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Posts tagged with Integrated Marketing Week

Data from 1,000+ marketers identifies the #1 enemy of marketing integration

Econsultancy’s report on marketing integration won’t be published until Integrated Marketing Week in June, but we wanted to preview some of the top line findings from our survey of over 1,000 marketers and agency pros. 

In this post, we look at the building blocks of integration and its number one enemy, human nature (and what to do about it.)

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Q&A: Brian Solis on marketing convergence and the "human API" #IMW13

In this Q&A, Brian gives us a preview of what to expect for his Integrated Marketing Week keynote, as well as insights into his writing/publishing process and where the future of marketing is headed.

Very few names carry global cache across a multitude of segments in digital and their overall digital transformation of business.

Our own CEO Ashley Friedlein and his latest work with the Modern Marketing Manifesto has worked tirelessly over the last decade to fit this mould.

Another pioneer, who recognized the significance of social and multi-channel convergence from the earliest stages is Brian Solis, Principal at Altimeter Group.   

In the below Q&A, Brian and I chat about what to expect around his presentation, how data analytics and good design impacted the writing and delivery of his latest book: What's The Future of Business, and the latest trends in convergence and multichannel marketing.

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Our next Google+ Hangout this Wednesday: channel integration

Brush up on the themes that will be explored at Integrated Marketing Week (June 11-13) in New York with these free video expert series Google+ Hangouts.

Are you a CMO hiring developers to take full control of your brand's online presence?

The next Hangout (Wednesday, May 15) will focus on channel integration.

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Takeaways from our #IMW13 Hangout: Measurement, analytics and attribution

Last week we wrapped the second of our Integrated Marketing Week (#IMW13) video expert series via a Google+ Hangout.

The hangout featured  Tom Cunniff from ANA Digital Marketing Committee, Jim Sterne of eMetrics Marketing Optimization Summit, and Jon Baron of Tagman.

The guys had a lively debate curated by our VP of research in the States, Stefan Tornquist, with audience interaction and questions via Twitter and YouTube.

Here's a breakdown of what was discussed:

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Kerry Bennett of HauteLook: 'Search is still one of the most efficient ways to drive traffic' #IMW13

As part of our Integrated Marketing Week speakers series, we have a great line up of experts in the digital and integrated marketing space.

Our fifth interview features Kerry Bennett, Vice President of Marketing & Communications at HauteLook.

Kerry has shaped HauteLook's aesthetic from the company's early days and currently oversees all communications, including public relationships, social media, creative, corporate communications, promotional merchandising, member insights and brand-to-brand relationships.

Read on for her views on search, social and the value of social engagement.

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Q&A: HopStop CEO Joe Meyer on data and successful marketing #IMW13

As part of our Integrated Marketing Week speakers series, we have a great line up of experts in the digital and integrated marketing space.

Our fourth interview features Joe Meyer from HopStop, the number one ranked transit app in iTunes and Google Play.

Here Joe gives us the low down on working with big data and marketing smart when you are a small team.

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Our next Google+ Hangout: measurement, analytics, and attribution

We're offering you the chance to get brushed up on the themes that will be explored at Integrated Marketing Week (June 11-13) in New York with these free video expert series Google+ Hangouts.

The next Hangout will be: Measurement, analytics, and attribution.

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Aaron Kahlow: 'Big Data has zero to do with any campaign or its size' #IMW13

As part of our Integrated Marketing Week speakers series, we have a great line up of experts in the digital and integrated marketing space. Our third interview features Aaron Kahlow from the Online Marketing Institute.

Aaron's mission statement for the OMI is to enable professionals to execute efficient campaigns, drive higher ROI, and advance personal career goals.

Read on to find out Aaron's current thoughts around "big data," the state of search and more.

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Integrated Marketing Week 2013: Jonathan Salem Baskin on "Search is not broken"

As part of our Integrated Marketing Week speakers series, we have a great line up of experts in the digital and integrated marketing space. Our second interview features Jonathan Salem Baskin who also spoke at JUMP 2013 in New York.

Jonathan Salem Baskin founded Baskin Associates in 2003 to put decades of experience in digital marketing to good use for clients. We featured insights he contributed to AdAge ("a social campaign that does nothing but entertain is as artificially opaque as the worst output of the bad old days of mass media") in this 2010 post.

Read on to find out Jonathan's current thoughts around the state of search, "big data" and more.

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Shawn Burns, Vice President SAP on multichannel and Integrated Marketing Week

Digital is no longer just a channel, but instead is becoming the center point for customer behavior both on and offline. 

This is one of several themes that will be explored at Integrated Marketing Week (#IMW13) and below Shawn Burns, Vice President SAP who is speaking at the event, tells us why.

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